Roni Herskovitz/Ultimate Fares 2009-11-8

About this Order

This consent order  constitutes  a settlement  of  the above-captioned  matter  between  the Office  of  Aviation  Enforcement  and  Proceedings  (Enforcement  Office)  and  Ultimate Fares, lnc., (Ultimate Fares) and Roni Herskovitz (with  Ultimate Fares, "Respondents"). The order directs  Ultimate Fares to cease and desist from further violations of 49 U.S.C. § 41712 and 14 CFR 257.5, 399.80, and 399.84 and assesses  Ultimate Faa $600,000 civil  penalty in compromise  of  penalties otherwise  due  and  payable for the  violations described  below.   It also separately  directs  Mr. Herskovitz, in his personal capacity,  to cease and desist from further violations of 49 U.S.C. § 41712 and 14 CFR 257.5, 399.80, and 399.84 and assesses Mr. Herskovitz, in his personal capacity, a $30,000 civil penalty in compromise of penalties otherwise due and payable for the violations described below. Lastly, this order  prohibits  Mr. Herskovitz personally for a period of not less than  12 onths from holding any ownership  interest in and from having. except as an air travel onsumer, any direct  or  indirect involvement, remunerative  or otherwise,  with a  ticket gent or an agent of an air carrier or foreign air carrier that arranges, sells, advertises, or olds out air transportation on the Internet.