Advertising: Internet "percent off " discounts and sale fares

ADVERTISEMENTS OF PERCENTAGE DISCOUNTS ON THE INTERNET AND DISCLOSURE OF INSURANCE SURCHARGES AND SECURITY FEES

NOTICE

The Office of Aviation Enforcement and Proceedings ("Enforcement Office") has become aware of a number of advertising practices on Internet travel sites which may constitute unfair or deceptive trade practices in violation of 49 U.S.C. § 41712 and related Department rules. The purpose of this notice is to clarify the applicability of section 41712 and our advertising rule, 14 CFR 399.84, to the use of banner ads announcing percentage-off discounts and sale fares. This notice also addresses the disclosure of insurance surcharges and security fees in print and Internet fare advertisements.