Internet advertising

THE FOLLOWING LETTER WAS SENT TO THE ATTACHED LIST OF 166 U.S. AND FOREIGN AIRLINE AND TRAVEL INDUSTRY CHIEF EXECUTIVES

There has been a virtual explosion in the availability and use of computer networks as a medium for transmitting information. Indeed, the “information superhighway” is increasingly becoming a vehicle for the promotion and sale of air transportation. Many airlines and other travel industry firms have established sites on the Internet. Computer online services, such as CompuServe, Prodigy, and America Online, offer users access to several airline computer reservations systems (CRSs).