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Smartphone App Uses Personalized Incentives to Nudge Commuter Behavior Changes in Washington DC and Baltimore

The National Center for Strategic Transportation Policies, Investments and Decisions (NTC) at the University of Maryland has developed a smartphone app that can be personalized for individual users to provide real-time multimodal traveler information. The “incenTrip” technology has now been deployed in the Washington D.C. and  Baltimore region. incenTrip leverages the latest big data, machine learning, and computing technologies to optimize and personalize traveler incentives to promote multimodal and shared mobility, off-peak travel, and smart routing/driving for reduced congestion, energy use and emissions in the most cost-effective way.

During the technology development phase, UTC Program grant funding provided the initial seed monies for the proof-of-concept project, with subsequent funding support from the Federal Highway Administration’s Exploratory Advanced Research (EAR) Program and the USDOE’s Advanced Research Project Agency-Energy (ARPE-E). The UTC Program funding also played a critical role in assisting the

project team in technology transfer. In the current deployment phase, incenTrip has received support from the Commuter Connections Program at the Metropolitan Washington Council of Governments, and Maryland Department of Transportation, and traveler incentive funding from more than a dozen state and local partners.

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