Allies in Action

USDOT has launched a Call to Action campaign, inviting stakeholders to share how they are embracing the National Roadway Safety Strategy (NRSS) vision of eliminating roadway fatalities. The Call to Action encourages stakeholders to redouble their efforts and share how they are: 

• Taking steps to actively reduce the number of deaths and serious injuries on America’s roads and streets
• Expanding adoption of a Safe System Approach and a Zero Fatalities vision
• Transforming how we as a nation think about road safety

Is your organization committed to zero fatalities? Join us.

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Allies in Action

The stakeholders listed below have already committed to taking specific action in 2024 to reduce serious injuries and deaths on our roadways: 

3M

3M will help to improve visibility and safety on the roadway by helping road agencies determine how reflective signage and lane markings can make things like dangerous curves, stop-controlled intersections, and bike lanes safer; protect vulnerable road users like pedestrians, cyclists, and school children by improving 100 school zones, updating crosswalks and signage using 3M reflective materials; advance connectivity for road agencies to their roadway assets through deployment of a new Impact Detection System that notifies road authorities when a roadway asset is compromised and helps it get repaired quickly; and improve equity in our transportation system by committing $50 million to address social justice and racial opportunity gaps. A portion of those dollars go to invest in transportation equity initiatives, like the work 3M did in Providence, Rhode Island, with the Hope Street Urban Trail, a temporary demonstration project to connect the underserved Mount Hope neighborhood to schools, a community center, a library, and a commercial district. 

5G Automotive Association (5GAA)

5GAA is working to advance the deployment of Cellular-Vehicle-to-Everything (C-V2X) technologies to help vehicles talk to one another as well as their surrounding infrastructure and other road users, leading toward improved road safety and transportation efficiency. 5GAA will work closely with public and private sector partners to facilitate the deployment of C-V2X direct communications in the 5.9 GHz band as well as complementary C-V2X network communications. In 2023, 5GAA will publish a publicly available, peer-reviewed, guide to infrastructure owners and operators to deploy C-V2X technologies. 

Read 5GAA's press release.

AAA

AAA will continue to fund and publish new case studies and research aimed at understanding the factors contributing to unsafe roads and how to better implement the Safe System Approach. In collaboration with Johns Hopkins and the UNC Highway Safety Research Center, AAA will develop a guidance report for use by engineering and behavioral highway safety practitioners interested in adopting Safe System principles.

Alaska Department of Transportation & Public Facilities (Alaska DOT&PF)

Alaska DOT&PF is establishing a culture of safety internally and moving toward a comprehensive safe system approach to improve safety for all users. In 2024, Alaska DOT&PF will organize their 2024-2027 Strategic Highway Safety Plan around the safe system approach, develop a statewide Complete Streets policy, and accelerate adoption of new MUTCD guidance that factors including pedestrian and bicycle activity and geographic context be considered in the setting of speed limits. Alaska DOT&PF will initiate two new multi-year road safety audit programs in 2024, one targeting regional and MPO priority locations and the other focusing on rural and remote school locations. Additionally, Alaska DOT&PF is establishing contracts to prioritize winter snow and ice clearance of bicycle and pedestrian facilities in high-use corridors to provide people walking and biking safety and to reduce their use of vehicle travel lanes. 

Alliance for Automotive Innovation (Auto Innovators)

Auto Innovators will continue to support NHTSA’s efforts to improve the New Car Assessment Program (NCAP) by advocating for the adoption of safety technologies, including automatic emergency braking and auto high beam, among others. Auto Innovators will continue to educate consumers about important safety features in vehicles and work with NHTSA to drive adoption of these systems in order to achieve real-world safety benefits. Auto Innovators views NCAP, and free services to make the public and States aware of open vehicle recalls that can be resolved at no-cost, as significant pieces of the Safer Vehicles aspect of the holistic Safe System Approach.

Alameda-Contra Costa Transit District (AC Transit)

AC Transit will redesign, or work with other entities to redesign, roadways in order to maintain safe speeds and to minimize conflicts between modes that utilize roadways. This includes the execution of Rapid Corridor Projects that shift the location of transit stops from before to after an intersection as well as the construction of bus passenger boarding islands and bulb-outs, as well as Quick Strike Projects which improve safety, reduce travel time and increase bus line reliability through roadway reconfigurations, traffic signal modifications, and bus stop improvements such as bus boarding bulbs.

Amazon​

Amazon will invest $200 million in new safety technology to be deployed across our fleet of trucks and vans in 2023, raising the bar on safety. This commitment ensures Amazon’s vehicles are best-in-class in safety and sustainability and incorporate industry-leading technology to make vehicles and drivers safer.

Read Amazon's press release.

Amazon Web Services (AWS)

Amazon Web Services (AWS) is committing more than $500,000 to build and demonstrate innovative technology solutions that could be implemented to scale and improve the efficacy of the NRSS initiative. AWS’s cloud solutions, including advanced analytics and machine learning capabilities, could support the ability to collect and analyze critical data, conduct important research, and derive strategic insights to support the creation of a safer national roadway.

American Association of Motor Vehicle Administrators (AAMVA)

AAMVA has innovations underway to update policies, practices, and systems that will facilitate electronic exchange of driver history record information, increase the number of states that use the Driver History Record of State-to-State to transmit out-of-state convictions, upgrade the Commercial Skills Test Information Management System, and develop modernized commercial driver skills test protocols that target safe behaviors.

American Association of State Highway and Transportation Officials (AASHTO)

AASHTO has initiatives planned and underway to support safety for all road users that include:

• Conducting a Safety Summit to energize incorporating safety more comprehensively throughout state DOT activities and the project lifecycle.
• Developing resources to support implementation of the Safe System Approach throughout all facets of a state DOT’s work and among all staff.
• Updating AASHTO’s “Green Book” to provide expanded discussions of flexibility in existing design guidelines to more comprehensively address the needs of all road users from environmental, contextual, and community perspectives.
• Updating AASHTO’s Highway Safety Manual with additional research-based methods for considering safety impacts of decisions on additional facility types and more comprehensive consideration of pedestrian and bicyclist safety.
• Advancing safety in project decisions through research on safe system implementation, active transportation safety, and data-driven safety analysis.
• Promoting a culture of safety across the AASHTO community and within state DOTs.
• Disseminating leading practices and tools to support state DOTs in accelerating enhancements to their programs and procedures for improved safety.
• Sharing methods among states for  quantifying safe system concepts and including safety-related equity issues in programming and project decisions.

American Bus Association (ABA)

ABA will encourage increased motorcoach passenger seatbelt usage through the promotion of a passenger pre-trip safety message (video) and promotional and educational kit materials from Sara’s Wish Foundation’s “Be Safe … Sit, Click, Ride” campaign. ABA will also promote safe driving practices and speed management by providing online, registered entry level driver training courses and in-person educational outreach on remedial or refresher driver training, including recommended best practices for ongoing driver evaluation.

American Honda Motor Co., Inc. (Honda)

Honda will continue to invest in driver safety education initiatives for young drivers, specifically teens and young adults. Planned initiatives for 2023 include: providing grants for organizations focused on teen driver safety through Honda’s corporate social responsibility efforts; teaming up with the National Safety Council’s DriveitHOME program to offer free virtual parent nights to educate parents of young drivers; and offering free, dedicated educational resources for teen drivers on its consumer website.

American Motorcyclist Association (AMA)

AMA will work with State and local partners to encourage innovative approaches to motorcyclist safety and to ensure motorcyclists are included in zero road fatality programs. AMA will advocate for local road authorities to make use of the publications produced by FHWA based on the recommendations of the Motorcyclist Advisory Council, which describe safer barrier design, roadway design, construction, and maintenance practices as well as how to include motorcyclists in the architecture and implementation of intelligent transportation systems. AMA will support efforts that addresses issues with motorcycle training, including the evaluation of how solutions perform and advocating for more affordable training options. AMA will partner with research organizations to advanced crash avoidance technologies for motor vehicles consistently detect and safely interact with motorcyclists on the road. 

American Public Transportation Association (APTA)

In 2023, APTA plans to conduct 12 Safety Spotlight Webinars as well as sessions on safety at the 2023 APTA Mobility, Rail, and Annual Conferences. APTA will also convene its annual Mid-Year Safety and Risk Management Seminar in late 2023, which benefits the nation’s transit agency safety and risk management professionals. Finally, APTA has published many safety-related standards and recommended practices, including those on hours of service, fitness for duty, roadway worker protection, safely operating in yards, and rulebook development.

American Road & Transportation Builders Association (ARTBA)

ARTBA will advance safety in work zones by promoting automated speed safety enforcement in work zones and providing recommendations for successful implementation; encouraging the use of positive protective measures between workers; reducing intrusions into roadway work zones and sharing best practices; and publishing a new National Work Zone Safety Information Clearinghouse website.

Read ARTBA's press release.

American Society of Civil Engineers (ASCE)

ASCE’s Transportation and Development Institute (T&DI) will host the ASCE International Conference on Transportation and Development in Summer 2023 which will include topics critical to transportation safety such as safety and operations in highway work zones, technology to improve highway-rail grade crossing safety, and pedestrian and bicycle facility operation and safety. ASCE will offer continuing education courses that discuss transportation safety.  

American Trauma Society (ATS)

In 2023, ATS will celebrate the 35th anniversary of its National Trauma Awareness Month with the campaign “Roadway Safety is No Accident,” including development and dissemination of materials and programs designed to prevent traumatic injury, weekly newsletters to members, and webinars to increase the visibility of the roadway safety crisis. ATS advocates for and supports the trauma care system, trauma prevention programs, and for survivors of trauma and their families by providing resources that assist on a full range of highway safety topics including distracted driving, impaired driving, teen drivers, older drivers, helmet use, pedestrian safety, seat belt use, child passenger safety, injury related data, and trauma survivor support. Through the collaborative Trauma Information Exchange Program, ATS maintains an inventory of trauma centers in the U.S., collects data and develops information related to the causes, treatment, and outcomes of injury, and facilitates the exchange of information among trauma care institutions, care providers, researchers, and policy makers.

American Trucking Associations (ATA)

ATA’s Share the Road Program commits to conducting highway safety outreach to at least 100 schools and public events about the importance of sharing the road safely with large trucks. ATA’s Law Enforcement Advisory Board will continue to enhance the relationship between the trucking industry and law enforcement, resulting in the shared goal of highway safety for all road users. ATA’s Public Awareness Campaign on Work-Zone Safety will raise awareness for highway safety in work zones.

Read ATA’s press release or view ATA's video commitment.

AnnaLeah & Mary for Truck Safety (ALMFTS) 

ALMFTS is currently collaborating with State Highway Patrols and various safety groups to demonstrate how the installation of underride protection equipment and other engineering solutions can reduce the severity of crashes during a two-day Underride Crash Test Event. The event will be held in at least four regions throughout the U.S. during 2023. Each regional event will include multiple crash tests, a keynote speaker, and panel discussion to help the industry understand the danger of underride, the need for improved reporting, and underride protection solutions.

Arizona Department of Transportation (ADOT)

ADOT will update its Strategic Highway Safety Plan in 2024 to integrate the Safe System Approach throughout their programs and projects. ADOT will also work to enhance the safety of signalized intersections by implementing retroreflective traffic signal backplates on all state owned and operated traffic signals by summer 2026. Progress will be measured by monitoring the number of intersections completed and reviewing intersection fatality data to determine effectiveness. Additionally, ADOT will accelerate implementation of the recommendations included in current and past Roadway Safety Assessments (RSA) from four to two weeks and would involve a wider array of offices throughout. They will include those RSA recommendations in their updated five-year program of projects using Highway Safety Improvement Plan funding.

Arkansas Department of Transportation (ARDOT)

ARDOT adopted the Safe System Approach in the State's 2022 Strategic Highway Safety Plan and is committed to addressing roadway safety in Arkansas by implementing proven safety countermeasures, deploying the use of speed safety cameras in interstate work zones, and deploying wrong-way detection infrastructure systems along interstates and freeways. In 2024, ARDOT will begin an intelligent transportation system infrastructure project to install wrong-way detection at 161 locations along an interstate corridor by the end of 2025, with additional interstate corridors to follow. Additionally, in 2024, ARDOT will begin developing a Statewide Horizontal Curve program to address roadway departure crashes, a comprehensive pavement friction management program, and will address intersection crashes through a statewide program. ARDOT will also continue its Slow Down Phone Down safety campaign in work zones by targeting drivers aged 18 to 24. The 2024 campaign will engage Razorback athletics and is fostering partnerships with Arkansas State athletics to reach the target demographic.  

Association for Commuter Transport (ACT) 

The Association for Commuter Transportation (ACT), on behalf of its 1,600+ members, advocates for the passage of legislation that prioritizes safety measures for vulnerable road users and integrates Travel Demand Management (TDM) principles into transportation policy. Through conferences, events, and meetings, ACT will continue to incorporate safety-focused learning related to achieving Complete Streets and Vision Zero goals. Through our National TDM Week in September 2024, ACT will encourage members to launch public awareness campaigns and host events to educate the public about the benefits of TDM and safe transportation choices. Finally, ACT will utilize existing and forge new partnerships with like-minded organizations and agencies to coordinate efforts towards shared goals of transportation safety and equity. 

Association of Transportation Safety Information Professionals (ATSIP)

ATSIP recently formed an Impaired Driving Arrest Records Task Force to identify challenges State may have when reporting arrests and to provide guidance to States regarding data reporting, sharing, and integration, as well as strategies for mapping impaired driving systems. ATSIP will provide guidance on improving the quality and use of traffic records data including crash, driver, vehicle, roadway, citation and adjudication, and injury surveillance records. Additionally, ATSIP will update the ANSI D16 Manual on Classification of Motor Vehicle Traffic Accidents and will host the Annual Traffic Records Forum for peers to exchange ideas, best practices, and solutions to challenges regarding traffic records data, software, and policy. 

Audi of America, Inc. (Audi)

Audi will continue to advance its development of cellular vehicle-to-everything (C-V2X) safety systems, while supporting the deployment of applications and public improvements that can measurably protect those most at risk in traffic. Audi believes that C-V2X communications in the 5.9 GHz wireless spectrum will be an essential cornerstone of any commitment to a nationwide Zero Fatalities goal by helping motorists better recognize when they approach vulnerable road users, including children around school zones and buses, road work crews, pedestrians, and bicyclists. To expedite community investments in needed infrastructure, Audi will also further initial deployments that highlight C-V2X safety use cases across the country.

Baltimore Regional Transportation Board (BRTB)

In 2023, the BRTB will produce best practices, case studies, and guidelines for incorporating the Safe System Approach into Local Strategic Highway Safety Plans. They will also provide technical assistance to local partners. The BRTB will also adjust the annual traffic safety performance measure discussion to address each principle of the Safe System Approach in working to achieve the targets.

Beyond Lucid Technologies (BLT)

Beyond Lucid Technologies is working with fleet operators -- starting with ambulance and fire services -- to ensure that when a crash occurs, the Responders who arrive on-scene, to care for those who have likely been impacted, have key clinical context about the vehicle's occupants and can provide the most informed care possible. The company’s HALCYON Post-Crash Intelligence platform is being piloted in two states to demonstrate the value of post-crash care technology that provides critical information about who was likely involved in the crash such as the number of people and their critical health context. BLT aims to deploy this technology in additional states by mid-2024 to help Responders to a crash involving an ambulance or fire vehicle know the health context of those impacted. Additionally, BLT is partnering with select other telematics companies to protect Fire and EMS fleets while they are moving enroute to a crash, and when their personnel are on-scene providing post-crash care.

Bike Walk Knoxville 

Bike Walk Knoxville is a local nonprofit organization working to make the Knoxville region a better place to bike and walk for all people by serving as the active transportation subject matter expert, engaging in outreach and educational opportunities, hosting events, and supporting Complete Streets implementation. In Spring 2024, Bike Walk Knoxville hosted Open Streets Knoxville to encourage active transportation and healthy living. In Winter 2024, they will host a Tour de Lights, a family-friendly, free holiday bike ride in partnership with Visit Knoxville. Additionally, Bike Walk Knoxville will continue to lead the Knox County Safe Routes to School Partnership, host Bike and Walk Tours with elected officials, work with community partners to host educational sessions on bike handling and maintenance, and continue teaching a Bicycle/Pedestrian Friendly Driver program. 

Bike Walk Tennessee 

Statewide, nonprofit organization that works to make Tennessee a better place to bike and walk for all by forming regional sub-committees comprised of advocates from across the State, advocating for safe biking and walking at the state and federal level, and hosting events that convene folks from across the state to focus on making Tennessee a great place to bike and walk. In Fall 2024, Bike Walk Tennessee will host the annual Tennessee Bike Walk Summit, bringing together cross-disciplinary professionals to share resources and best practices. They also helped convene advocates from Tennessee to join the annual National Bike Summit, hosted by the League of American Bicyclists, in Spring of 2024 and will do so again in Spring of 2025. Additionally, in 2024, Bike Walk Tennessee will launch a newsletter to share information about new programming, events, and advocacy work occurring across the State to help build connections.  

Broward County Transit (BCT)

BCT will implement an extensive 10-week training for all new bus operators including behind the wheel instruction utilizing documented best practices to reduce bus-related collisions and fatalities. BCT is committed to providing ongoing refresher training to all BCT bus operators as well. In 2023, BCT rolled out an internal “share the road with bicyclists” campaign, including a bicyclist awareness video, bus operator briefings, and social media postings focused on reducing the likelihood of collisions with bicyclists along BCT routes and terminals. Lastly, BCT will install pedestrian collision-avoidance technology on its new electric fleet of buses and aims to retrofit the entire BCT fleet.

Build The Era

Build The Era created its own Rules of Road Safety to define what it believes road safety should be and what it believes should govern public actions to improve national road safety. Build The Era is launching a series of nationwide actions to promote and distribute its 10 Rules of Road Safety widely. One action includes initiating a Conversation Series in 2023, which includes a live webinar session based on each Rule of Road Safety. Conversations will engage leaders who are actively practicing the Rules of Road Safety and highlight promising practices. Build The Era will also provide early childhood education around the benefits of roundabout design through its children’s book, Ronda Loves Roundabouts. 

Read Build The Era's press release. 

California State Transportation Agency (CalSTA)

CalSTA will expand safe transportation options for all road users by incorporating the Safe System Approach in California’s Strategic Highway Safety Plan (SHSP), reaffirming the State’s vision of zero traffic fatalities and serious injuries by 2050; implementing a Road Safety Action Plan to coordinate statewide review of Caltrans safety policies, procedures, and practices; and establishing a Highway Maintenance-4 Safety Pilot Program to quickly implement proven countermeasures at more than 2,000 locations by 2024. CalSTA is creating a joint Interagency Transportation Equity Advisory Committee with the California Transportation Commission and Caltrans to elevate diverse and historically marginalized voices. Lastly, CalSTA is launching a statewide "call to action" campaign for roadway safety led by the California Office of Traffic Safety. 

Centers for Disease Control & Prevention (CDC)

The CDC’s Active People, Healthy Nation will work with funded recipients and national partners to support plans to adopt and implement Complete Streets policies, Safe Routes to School programs, and Vision Zero plans. CDC will continue to provide public health leadership to advance proven prevention strategies and support the Safe System approach for motor vehicle crash and injury prevention. To advance innovative and collaborative actions, CDC entered a multi-year Memorandum of Understanding with DOT’s National Highway Traffic Safety Administration.

Check To Protect Coalition

The Check To Protect Coalition commits to help reduce the nearly 50 million unresolved vehicle safety recalls posing urgent risks to occupants. More than one in five vehicles currently have open vehicle safety recalls which may result in an increased risk of serious injury or death in a crash. The Check To Protect Coalition will expand its collaboration with nationally certified Child Passenger Safety Technicians to integrate vehicle recalls within the National Digital Car Seat Check Form. Additionally, Check To Protect will expand work with underserved communities, including planned in-person events in 2023 with the possibility of mobile vehicle safety recall repair. Check To Protect is collaborating with Tribal entities to create community-specific messaging and peripherals, and identifying educational opportunities, as well as with various U.S. Military entities. 

Chicago Transit Authority (CTA)

CTA is working closely with Chicago DOT (CDOT) to develop “Better Streets for Buses,” a framework that will identify key corridors for ongoing bus-focused street infrastructure improvements and to advance a toolbox of street treatments that mitigate safety risks and encourage safer behaviors. Additionally, CTA plans to evaluate feedback from a 2022 pilot program that installed over 1,300 tactile signs designed to improve access for riders who are blind or low vision to inform program expansion, including upgrades to additional bus stops with tactile signage. CTA will continue to work with key stakeholders and partner agencies to document safety risks, prioritize infrastructure modifications, and improve bus technology and will continue to convene its equitable Transit Oriented Development (eTOD) working group of over 40 community members and stakeholders to advise the City’s progress toward its eTOD goals.

Read CTA's press release. 

Cintra

As part of the AIVIA Smart Roads program, launched in 2021, Cintra will operationalize machine learning algorithms to detect incidents in near real time by leveraging data from connected vehicles alongside existing detection methods, and then it will pass the incident information on to traffic management centers for verification and transmission to emergency service providers. In 2023, Cintra will focus on developing machine learning tools that predict conditions that may lead to a crash, optimize the deployment of roadside sensors to improve safety outcomes along I-66 Outside the Beltway, and develop behavioral science initiatives to improve the effectiveness of the messages delivered to drivers regarding incidents and emergency response.

Read Cintra's press release. 

City of Bellevue 

The City of Bellevue (WA) continues to make progress on its Safe System Approach to road safety articulated in its Vision Zero Strategic Plan and associated annual action plans. In 2024, the city’s Vision Zero Action Plan includes four speed studies on high injury network arterials, tests of LiDAR sensor technology at one signalized intersection, and commencement of an evaluation of new sensor technologies to advance safety at five intersections. In 2025, the city will advance the following supplemental planning activities: road safety audits along 13.7 miles of high injury network arterials; conducting a citywide speed study evaluation for arterials with a posted speed of 30mph or more; develop a bicycle facility design and signal operations guide; and develop a speed safety camera program operations guide. The city also plans to test protected turn phasing for pedestrians, adaptive pedestrian signal controls, community-driven artistic crosswalks, and C-V2X technologies throughout 2025.   

City of Houston, Texas

In 2023, the City of Houston will update their citywide High Injury Network dashboard based on 2019-2022 data as well as create a public-facing dashboard with Vision Zero metrics that will be updated on a quarterly basis. The city will also shift their citywide traffic impact analysis standards from Vehicle Level of Service towards Multimodal Service Standards, initiate two BIL-funded safety projects (RAISE: Telephone Road and SS4A: Bissonnet Corridor), and prepare a citywide freight network. Finally, Houston will participate in Houston Public Library’s Summer Camp program to introduce 100 grade 3-12 students to Vision Zero concepts, and they will collaborate with AAA to host a Distracted Drivers Awareness event.

City of Phoenix Public Transit Department

The City of Phoenix Public Transit Department is advancing projects related to the NRSS goals of Safer People, Safer Roads, Safer Vehicles and Safer Speeds by leveraging partnerships with other city departments and updating the current bus fleet. Actions taken include installing LED lighted exterior mirrors on nearly 50 percent of its bus fleet; new buses will have them factory installed. The lighting feature alerts pedestrians of bus proximity, particularly in and around intersections. The bus fleets also have safety measures such as a driver-facing camera, which monitors operator driving habits and provides an opportunity to instill corrective actions. In addition, the Phoenix Street Transportation Department oversees Phoenix’s Vision Zero Community Advisory Committee, consisting of 11 members appointed by the Mayor and City Council and providing recommendations and feedback on the Vision Zero Road Safety Action Plan implementation. The City of Phoenix Public Transit Department will continue working on its NRSS commitment through Transportation 2050 – the city’s plan to advance transportation offerings – identifying opportunities to improve safety throughout the city’s transit services, and continuing public outreach.

City of Providence, Rhode Island (Providence)

The City of Providence plans to take significant actions in 2024 to advance the goal of zero roadway fatalities. In 2024, Providence is deepening its commitment to Vision Zero with a City Council resolution creating a target date for achieving Vision Zero and a process to update the Safety Action Plan, created in 2020. Providence will also update all City-owned traffic signals in 2024 to incorporate best-practice standards for pedestrian safety such as Leading Pedestrian Intervals and restrictions on right turns during red lights. Additionally, the city will make targeted pedestrian safety improvements on its High Injury Network.

Coach USA 

Coach USA has committed to promoting the highest standards of operational safety through its new Destination Zero program, aimed at eliminating incidents and injuries for all roadway users. To accomplish this, Coach USA is enforcing closed-course training to guarantee all new operators have the skills to maneuver buses in various conditions; assigning each new hire an experienced operator as a mentor; and scheduling follow-up meetings with new hires at days 14, 30, 60, and 90 after release into revenue service. Coach USA will also enforce mandatory biannual refresher training that emphasizes Coach USA’s Look Ahead, Look Around, Leave Room and Communicate (L.L.L.C) defensive driving program, as well as mandatory monthly safety meetings for all employees at each location. Lastly, Coach USA utilizes new on-board safety technology to help identify and eliminate risky behaviors.

Colorado Department of Transportation (CDOT) 

CDOT’s top goal is to ensure all travelers arrive safely at their destination. Throughout 2024, CDOT is making and measuring progress towards increased delivery of traffic safety outreach events focused on impaired driving and speeding as well as an increase in the number of paid media impressions for impaired driving and awareness campaigns geared towards those walking and bicycling. CDOT will also implement speed setting strategies that include contextual analysis, install speed feedback devices on strategic corridors, and deploy automated speed enforcement in work zones. Additionally, CDOT will accelerate installation of guardrail devices at strategic locations throughout 2024. 

Commercial Vehicle Safety Alliance (CVSA)

CVSA will deliver post-crash training courses, conduct outreach and training to the judicial community, and deliver CMV traffic enforcement training to non-CMV certified law enforcement officials. CVSA’s post-crash training will improve the quality and consistency of post-crash inspections and reporting, resulting in better data for safety officials to rely on when crafting data-driven safety programs. The outreach and training to the judicial community will help lawyers and judges understand the importance of ensuring that the charges on a driver’s record are accurate, and the CMV traffic enforcement training will provide non-CMV certified law enforcement officers with the information and confidence they need to stop CMV drivers engaging in unsafe driving behavior, which is the leading cause of crashes on our roadways.

Read CVSA’s press release.

Community Transportation Association of America (CTAA) 

CTAA will deploy its broad training, certification, and policy agenda to emphasize the importance of a strategic and focused safety culture at smaller transit operators (rural, tribal, small urban, specialized, paratransit, NEMT). CTAA trains approximately 3,000 individuals each month through its on-line and in-person training and certification courses.

Commercial Vehicle Training Association (CVTA)

CVTA will present to commercial motor vehicle (CMV) career-seekers and stakeholder organizations in the CMV industry to highlight the importance of safety-focused, high-quality training for new CMV drivers. CVTA’s presentations will also identify the characteristics of high-quality programs for entities that provide funding for truck driver training. Presentations will reach key audiences, including adults seeking new career opportunities, high school students, workforce development boards, state authorities that oversee licensure or registration of truck driver training providers, and government and private leaders of career and technical education programs.

Connecticut Department of Transportation (CTDOT)

CTDOT will pursue behavioral change on our roadways through safety pilot programs, enhanced education campaigns, and the pursuit of legislation, including legislation to authorize the use of automated traffic enforcement devices, to lower the Blood Alcohol Concentration to 0.05%, and to require motorcycle helmets for all users. CTDOT is launching a one-year automated work zone speed enforcement project to protect highway workers. CTDOT is also launching a third solicitation for state-funded Community Connectivity Grants to towns and cities across Connecticut; 2023 funds will invest in projects that improve the safety and accessibility for pedestrians, bicyclists, and transit users in urban, suburban, and rural communities. Lastly, CTDOT is partnering with three municipalities as part of the Complete Streets Academy sponsored by Smart Growth America and the National Complete Streets Coalition to learn about Complete Street best practices, improve cross-jurisdictional coordination, and plan and implement quick-build, temporary demonstration projects on state-owned roads. 

Read CTDOT's press release.

CTIA

CTIA, the wireless industry association, launched a new, nationwide “Drive Smart” educational initiative in March 2023 to encourage drivers to put down their phones and follow safe, responsible driving behavior. The multifaceted campaign centers around a PSA-style message that highlights a few of the “1,000 Ways” that passengers can say “no” to distracted driving behavior when their loved ones, friends, neighbors, rideshare drivers, or whomever behind the wheel reach for the phone while driving—stopping the behavior before it results in an accident.

Cyclomedia Technology Inc. (Cyclomedia) 

Cyclomedia will continue developing and enhancing LiDAR and Georeferenced, High Resolution Imagery technologies and hardware that provide state DOTs and local municipalities with real-world situational awareness of their current road and street networks, allowing them to make better data-driven design and engineering decisions. In 2024, Cyclomedia will innovate around line of service (LOS) analysis for driver safety, Model Inventory of Roadway Elements (MIRE) attribution expansion, and pavement analysis; they will also continue developing Machine Learning algorithms that provide DOTs and municipalities detailed and precise datasets for roadway infrastructure (guardrail, signs, bridges, etc.) and roadway characteristics (medians, curves, shoulders, etc.) that results in data driven countermeasure selection process. Lastly, Cyclomedia will continue to partner with State DOTs in 2024 to pilot the performance and relevance of datasets used to design safer roads and streets.

Delaware Department of Transportation (DelDOT)

DelDOT identified intersections as a key portion of fatalities and serious injuries; between 2015-2019, nearly 40 percent of fatalities and serious injuries in Delaware occurred at an intersection. Of the fatalities and serious injuries that occurred at an intersection, 51% occurred at unsignalized intersections. DelDOT emphasized intersection designs in their 2021-2025 SHSP: Towards Zero Deaths and selected 25 low-volume intersections to install All-Way Stop Control (AWSC) and evaluated their impact. The results have provided DelDOT with a creative approach to address safety concerns. Now, DelDOT can consider the usage of all-way stops like traditional preliminary steps which has already occurred for an additional 25 intersections. By the end of 2024, DelDOT aspires to increase their number of intersections converted to all-way stop control by an additional 25 locations.

Delaware Transit Corporation (DTC) 

DTC identified “Safer Vehicles” as a key goal of its NRSS commitment. The agency is using Mobileye Shield, a vehicle collision avoidance system, on its buses to help prevent crashes and create safer vehicles throughout Delaware. To act, DTC began collecting and analyzing data on a weekly basis about driver performance in categories like collision avoidance, fleet safety, employee safety and training. The agency is finding this strategy highly successful for driver training and education, both in terms of recognizing drivers with good safety ratings while focusing training on areas of improvement such as correcting aggressive driving behaviors, especially speeding and lane discipline. By using the data from Mobileye, the DTC can continue to enhance safe and efficient transit operations. 

Denver Regional Transportation District (RTD)

RTD's key NRSS goal is titled “Partners in Safety”; two of the agency’s top goals include identifying the most frequent, risky behaviors and reducing those behaviors by five percent by the end of 2023. Using its SmartDrive event recorder data, RTD identified “unsafe following,” “speeding,” and “incomplete stops at stop signs” as the most frequent, risky behaviors. After implementing safety training measures, the agency achieved its goal and saw reductions in two of the most frequent, risky behaviors – unsafe following and speeding. The third behavior, incomplete stops at stop signs, is in progress throughout 2024. RTD also required additional safety training for revenue and non-revenue vehicle operators and implemented a public safety outreach campaign among the many goals of its NRSS commitment.

Read RTD's press release.

Derq Inc.

Derq will work with cities, communities, and road owners and operators to provide a safety performance monitoring tool. The tool enhances infrastructure by providing advanced AI technology that can plug into new or existing infrastructure to support improved road safety monitoring. The technology provides real-time predictive alerts for road users, identifies potential conflicts between drivers and pedestrians/cyclists, connects directly with traffic controller systems, and provides an understanding of danger zones in traffic systems where repeated events occur. Derq will provide local and State transportation agencies with a safety scoring framework, developed using data from existing traffic cameras and signal controllers, to better understand where safety issues are happening in real-time. Lastly, Derq will continue to educate agencies about safety technology and how to obtain additional funding to implement these technologies at scale though webinars like the one it facilitated with ITS America in June 2023.

Read Derq Inc's press release.

District Department of Transportation (DDOT)

DDOT has been managing the District of Columbia’s Automated Enforcement Program since 2020, which includes roughly 90 automated speed safety cameras. In 2024, DDOT will expand this system by approximately 90 automated speed safety camera assets and will replace or relocate existing systems with current technology. Under that expansion, DDOT will focus on expanding the placement of speed safety cameras along the District’s Vision Zero High Injury Network – an inventory of 5% of the District’s roads which account for 46% of major injury and fatality crashes – and school zones along major arterials.

DoorDash 

DoorDash is helping Dashers stay safe and focused on the road through their SafeDash and occupational accident insurance. Since joining the Call to Action in 2023, DoorDash has launched several safety initiatives, including reducing in-app notifications while driving and enabling speed limit notification for in-app navigation, to further help Dashers stay safe while on the road. In 2024, DoorDash plans to build on these commitments making them available to more Dashers, in more places, as well as continuing to develop additional safety initiatives. In response to the positive input received from Dashers in select cities, DoorDash is rolling out the Driving Insights feature to all U.S. Dashers in 2024.

Read DoorDash's press release. 

Drive Safe Georgia, Inc/ Interstate Carrier Safety Cooperative

Drive Safe Georgia, Inc/ Interstate Carrier Safety Cooperative deploys media campaigns concentrated around Anti-Speeding, Child Restraint Safety, and Intoxicated Driving to reduce traffic fatalities in Georgia. They will continue to partner with the Georgia Governor’s Office of Highway Safety and the Georgia State Patrol to produce an Anti-Speeding Public Service Announcement as well as an anti-speeding campaign called “It’s Cheaper and Safer to Drive the Limit.” In 2024, Drive Safe Georgia, Inc/ Interstate Carrier Safety Cooperative will partner with the Interstate Carrier Safety Cooperative to conduct a media campaign involving Commercial Motor Vehicles and Motor coaches driving in and around the Atlanta metro area. The new campaign will include the NRSS tagline “Speeding Wrecks Lives.”

Families for Safe Streets (FSS)

In 2023, FSS will create a detailed manual for national FSS Chapters and for use by individuals to educate decision makers in their communities. They will also create an online post-crash resource guide to help crash victims navigate through the maze of police, insurance, and district attorneys, among other complex post-crash logistics as well as short training videos for FSS members to use when elevating the voices of those personally impacted. 

FedEx 

FedEx is working toward advancing safety on roadways through advanced technology and driver training. As a part of their commitment to safety, over 175,000 FedEx drivers have completed defensive driving training. Additionally, automatic emergency braking safety technology is currently installed in nearly 95% of all road tractors in the FedEx network, with plans to continue deploying the technology in more vehicles into 2024 and beyond. The safety and well-being of FedEx team members and all public road users will continue to be the top priority. More information on surface transportation topics relevant to FedEx can be found here. 

FIA Foundation

The FIA Foundation will promote the deployment of FIA’s Road Safety Index among private-sector companies around the world. FIA’s Road Safety Index is an evidence-based tool that helps scale up the Safe Systems Approach globally and aims to elevate and improve road safety throughout the commercial market, utilizing the private sector as a catalyst. Organizations will identify opportunities to improve safety performance throughout their supply and/or value chain. The methodology is similar to that which enables organizations to measure their carbon footprint.  

Flagman Inc. (Flagman) 

Flagman supports the NRSS by advancing its National Flagman K-12 Education Outreach Program, which employs a comprehensive approach aimed at eliminating secondary crashes and enhancing awareness of move over laws. Both focuses seek to safeguard first responders, highway workers, and all road users. In 2024, Flagman plans to expand its school assembly program to the Hawaii Islands with the goal of reaching at least 10,000 new students. Their assembly program helps educate students to become responsible and safety-conscious road users by allowing students to actively participate in simulating diverse road scenarios, discuss roadway safety, and learn about their state’s move over laws. 

Ford Motor Company Fund (Ford Fund)

The Ford Fund continues to provide philanthropic funding toward the goal of promoting affordable, reliable, and safe mobility. The centerpiece of its efforts to promote safer transportation for all is the “Driving Skills For Life” program in the U.S., Europe and Asia Pacific. Entering its 21st year in partnership with the Governors Highway Safety Association, this program invites newly licensed and permitted teenage drivers to go through various hands-on training exercises. In 2024, the Ford Fund will enhance its programming to include discussions around safety for people on foot and bicycle, outreach to teen drivers without access to driving resources and training, and outreach to stakeholders around the Safe Systems Approach philosophies and messaging. The Ford Fund also provides grant funding to nonprofit organizations addressing roadway safety, with a special emphasis on programs promoting safer conditions for people outside of vehicles. In December 2023, the Ford Fund announced a $5 million investment in mobility solutions focused on addressing transportation insecurity in Ford's hometown communities located in Southeastern Michigan, Louisville, Kansas City, Chicago, Ohio, West Tennessee and Buffalo.

Foundation for Advancing Alcohol Responsibility (Responsibility.org)

Responsibility.org has several programs and initiatives supporting the “Safer People” objective in the NRSS, addressing impaired driving behavior. Responsibility.org created an extensive Toolkit to support states and jurisdictions to address High Risk Impaired Driving, which includes repeat offenders and drivers impaired by substances. It also established and will continue to lead the National Alliance to Stop Impaired Driving (NASID) in an effort to eliminate all forms of impaired driving through effective and proven measures. Responsibility.org and NASID will continue to collaborate with researchers, state and federal advocacy efforts, public awareness and education, and state implementation of effective programs.

Fundación MAPFRE

Fundación MAPFRE programs will continue to improve road safety and to increase awareness of distracted driving risks among young people in Massachusetts and Connecticut. Through its Look Both Ways program, they will engage students across 8 – 10 high school and college campuses in the 2022-2023 school year, testing student’s safe driving abilities through a virtual reality driving simulation experience and an interactive tablet game called React Challenge. Fundación MAPFRE's Road Safety Resource kit provides online materials for educators and students. Additionally, they launched a Public Safety Announcement (PSA) contest to over 600 high schools in Massachusetts. One winning high school will work with a professional production company to bring their script to life. The PSA will be broadcast on television statewide ahead of the 2023 prom and graduation season.

Georgia Department of Transportation (GDOT)

GDOT will complete its first Active Transportation Plan for Rural Georgia in 2024, which will identify gaps and needs for mobility infrastructure related to people walking and biking and will evaluate the state bike routes using a data driven approach. In 2024, GDOT will identify at least 40 miles of urban data-driven safety lighting corridors for implementation and will install lighting at 50% of existing Rectangular Rapid Flashing Beacons (RRFB) and Pedestrian Hybrid Beacons (PHB) pedestrian crossing locations in order to carry forward its commitment to Every Day Counts-7 Innovations: Nighttime Visibility for Safety. GDOT will also program systemic safety projects for the top 25% of sharp curves on state routes in rural north Georgia. Lastly, GDOT will continue to enhance its educational safety program, Drive Alert Arrive Alive, throughout 2024 by creating interactive educational games and posters to distribute to all Georgia’s Safe Route to School partners.

Governors Highway Safety Association (GHSA)

GHSA will promote behavioral highway safety within the Safe System Approach and raise awareness of critical threats to Vulnerable Road Users. GHSA formed its new Equity and Engagement Committee and remains focused on engaging new communities and advancing equity as well as diversifying the highway safety community by building capacity and developing the safety workforce. It will encourage its members to enhance data analysis to identify overrepresented populations; identify and engage non-traditional partners to deliver behavioral programs to underserved communities; and make members aware of Regional Operations’ Technical Assistance efforts. GHSA has also revamped its partner grant programs to spark innovation in community engagement.

Read GHSA’s press release.

GridMatrix 

GridMatrix is teaming with cities and states around the US to provide real-time accident and near-miss analysis at intersections and on highways. GridMatrix software converts DOT-owned sensors – such as cameras, radars, LiDARs, and loop assets – into real-time road safety monitors to help detect, monitor, and alert road users about unsafe traffic interactions, including near-misses. This data can provide real-time responses to crashes and can allow traffic engineers to look at near-miss patterns to proactively address hot spots before an accident occurs at the intersection. In 2024, GridMatrix will be growing the scale of its safety operations in one of the biggest U.S. cities. Additionally, GridMatrix is partnering with multiple universities in 2023 and 2024 to highlight the interactions between vehicles and micromobility/pedestrian road users at the borders of urban campuses.

HAAS Alert

HAAS Alert, a digital alerting service, will work across the transportation and mobility ecosystem to make lifesaving digital alerts available to reduce collisions and struck-by incidents involving roadside responders and workers. In 2023, HAAS Alert will further equip responder fleets with digital alerting, partner with vehicle and equipment manufacturers to make digital alerting available as an integrated feature, and coordinate with transportation, public safety, and agencies at every level to deploy digital alerting on as many roadway assets as possible. New applications are also being developed to prevent roadway fatalities involving school buses, flooding, wrong way drivers, and wildfires.

Read HAAS Alert's press release. 

Hawaii Department of Transportation (HDOT)

In 2024, HDOT will continue efforts to manage speeds on Hawaii roads by implementing over 40 raised pedestrian crosswalks or speed humps to physically deter excessive speeding behaviors. HDOT will also implement proven tactics in higher speed and historical crash areas throughout 2024 improve safety and to remind drivers that excessive speed reduces reaction time and increase lethality of impacts. 2024 actions include the development and distribution of 20 media spots on speed management as well as the construction of one new roundabout and two new traffic signals to improve safety at one rural and two urban intersections. Additionally, HDOT will implement 25 miles of milled shoulder and centerline rumble strips, 150 miles of 6-inch edge line, and 3 miles with lower posted speed limits. 

Hip-Hop Summit Youth Council (HHSYC)

HHSYC will leverage the influence of celebrities and social media to help kindergarten thru college students understand the importance of highway safety, and the dangers of impaired and distracted driving. In 2024, HHSYC will collaborate with iHeart Radio Stations Nationwide and Families For Safe Streets to host 12 events that promote transportation safety at schools, housing developments and parks. Throughout 2024, HHSYC will deploy several activities to transmit that message including a “Roc & Rap Behind the Wheel” challenge where participants create a video message promoting driver education; an essay contest discussing the importance of safe driving; a video contest with solutions for safe driving; and deployment of “Wheel & Deal” boardgames and educational games to promote safe driving. Success will be measured by the number of participants attending events, social media engagement and the number of celebrities that join the campaign and record public safety announcements to magnify the message about road safety. 

Illinois Department of Transportation (IDOT)

The Illinois Department of Transportation is committed to strengthening its Safe System Approach through initiatives that address historic problem areas and prioritize underserved populations while promoting safe, equitable, and accessible transportation for all users. In 2024, IDOT is establishing a Zero Fatalities Task Force that includes various stakeholder groups and is launching a new safety analysis tool centered on IDOT’s new Vulnerable Road User Safety Assessment, which addresses those outside of a vehicle. Additionally, IDOT will build upon the successes of It’s Not a Game, an educational, multimedia campaign to reduce injuries and fatalities associated with motorcycles, bicycles, pedestrians, seat belts and work zones, as well as impaired and distracted driving through targeted messaging and emphasizing the risks of speeding. Lastly, IDOT has identified 900 roadway curves statewide to improve by adding signage and improved pavement markings to enhance delineation. 

Indianapolis Metropolitan Planning Organization (MPO)

The Indianapolis MPO will complete a study of the most dangerous intersections in its region and will review cost affective changes to those intersections. They will update their crash dashboard quarterly, complete a regional active transportation plan, and continue to advertise the use of their completed Vision Zero Toolkit for Central Indiana communities which provides educational materials, information-packed brochures, and an inspiration guide of design ideas in the form of a “choose your own adventure” guide. Lastly, the MPO will revise their regional Safety Action Plan, as well as aspects of their Metropolitan Transportation Plan (MTP) and Transportation Improvement Plan (TIP) to align with their vision zero commitment made in 2022.

Insurance Institute of Highway Safety (IIHS)

IIHS has initiatives underway to:

• Improve occupant protection systems, enhance collision avoidance systems, and address the safety needs of vulnerable road users outside the vehicle.
• Improve driver behavior associated with advanced driving assistance systems through consumer information programs, including direct outreach through insurance companies and auto dealers.
• Expand the acceptance and utilization of safety cameras for speed management and traffic signal compliance through improved messaging with policy makers, practitioners, and the public.
• Encourage the utilization of multifaceted interventions that integrate engineering, enforcement, and public education approaches to address the challenges of speeding, impairment, unbelted occupants, and vulnerable road user safety.
• Connect industries and organizations to holistically address road safety challenges.

International Association of Chiefs of Police (IACP)

IACP will provide national leadership to America’s policing profession in support of the NRSS. Initiatives include providing training and technical support to police leaders in the equitable, fair and transparent enforcement of roadway safety laws that focus on risky and dangerous driving behaviors, and promoting “Elevate Blue,” an IACP initiative, in partnership with the Department of Justice, Bureau of Justice Assistance and NHTSA, that focusses on the benefits of community-oriented policing.

International Bridge, Tunnel & Turnpike Association (IBTTA) 

IBTTA, the worldwide association for the owners and operators of tolled and priced road facilities, has launched its “Be Safe Together” campaign to encourage safe driving practices on roads around the world. This global road safety campaign educates drivers, communities, and policymakers about actions they can take to make our roads safer for all users. The campaign includes messaging, promotion, and public engagement activities, including the first IBTTA Global Road Safety Week on June 24-28, 2024. Training for IBTTA members and industry advocates maintains focus on key campaign messages and actions. Case studies highlight the ways in which toll facility operators are successfully reducing crashes and fatalities, offering best practices and successful business cases. IBTTA is committed to this campaign as an ongoing priority to ensure that all the little actions we take make a difference in saving lives.

Institute for Safer Trucking (IST)

IST will educate the public about the safety benefits of proven technologies, like automatic emergency braking, speed limiters, and underride protection devices. IST will share information through its Safer Trucking Report, which includes statistics about fatal truck crashes, recommendations to mandate the safety technologies, and by updating fact sheets on automatic emergency braking, speed limiters, and underride protections. 

Institute of Transportation Engineers (ITE)

ITE’s Implementing the Safe System Approach Course is a new certificate-based blended learning course that provides an in-depth understanding of the Safe System Approach and its application. The intended audience for the course is transportation planners, engineers, safety data analysts, public health professionals, and other key stakeholders with shared responsibility within the Safe System. Individuals who successfully complete this program will receive an ITE Implementing the Safe System Approach Certificate. Those holding level one and level two Road Safety Professional certifications will particularly benefit from the deep dive into this key safety topic as well as receiving professional development hours or certification maintenance credits.

It Could Be Me (ICBM) 

ICBM is a Non-profit Organization with a network of over 300 crash survivors worldwide that support crash survivors to help them navigate the post-crash process environment. In their work, they help survivors share their stories to raise awareness around roadway safety needs. In 2023, ICBM will provide free monthly virtual therapy sessions for crash survivors, sponsor virtual storytelling workshops to help crash survivors articulate their experience with roadway safety, and host a webinar series with various professional fields to provide the knowledge and expertise to navigate their post-crash environment. ICBM also serves as a liaison between organizations that need spokespersons to speak in support of ongoing programs. And, throughout the Summer and Fall of 2023, it will implement a localized messaging campaign in coordination with Colorado DOT to inform the public about the Safe System Approach (SSA).

ITS America (ITSA)

ITSA is creating a metrics-driven implementation plan to support V2X deployment. This plan, which will be released in April 2023, details objectives for public and private sector deployers to achieve in 2023 or by 2026, including identifying appropriate deployment metrics. ITSA is also developing messaging on how V2X enhances safety for all road users and messaging to make the technology easier to understand. ITSA is working with industry partners to host quarterly forums on automation. ITSA members and partners are working on a freight automation roadmap paper, set to be released in Summer 2023. Lastly, ITSA’s Digital Infrastructure Working Group will publish a strategy and roadmap in Summer 2023 on how digital infrastructure investments support safety, among other goals, including common use cases that are critical to advancing vision zero goals.

Jacobs Family Insurance 

Jacobs Family Insurance will promote its “X THE TXT” campaign, encouraging the public not to text while driving because texting kills. Jacobs Family Insurance will target schools in Santa Fe, NM and will measure success by the total number of students who, during the 2023-2024 academic year at school events, sign the pledge not to text while driving.

Kansas Department of Transportation (KDOT)

In 2023, KDOT will establish an internal road safety culture team, the SAFE-T Team, to assess and advance organizational road safety culture. KDOT will also leverage state dollars and partner with local and regional agencies to compete for the Safe Streets and Roads for All (SS4A) discretionary grant program and will geographically target transportation safety strategies through their Safety Corridor Pilot Program, the Drive Safe Sedgwick Campaign, and their recently completed Vulnerable Road User Safety Assessment. In April 2023, KDOT will host the 28th Annual Transportation Safety Conference to learn about the latest developments in transportation from experts in the field. Finally, in 2024 KDOT will launch their SHSP update with a new framework that utilizes the Safe System Approach. 

Kentucky Transportation Cabinet (KYTC) 

KYTC is committed to improving safety for all users of Kentucky’s Transportation network through the continued implementation of the Safe System Approach and is currently conducting research to hasten implementation of the Safe System Approach throughout its Project Development Process. In 2024, KYTC will facilitate five trainings for educating practitioners on their Complete Streets, Roads, and Highways Manual and policies and will continue to implement the Complete Streets review process for projects initiated in 2024. Additionally, KYTC will continue to implement FHWA’s Proven Safety Countermeasures. KYTC plans to increase data collected for Continuous Pavement Friction Measurement by 20% in 2024. Lastly, KYTC is planning to host their first combined Safety Summit with Highway Safety and Occupational Safety Partners in 2024.

Kern Medical Center 

Kern Medical Center, the only trauma center in southern San Joaquin Valley, Bakersfield, California, is conducting two studies to investigate injury patterns, injury severity, and the geographic location of injuries. The studies aim to develop a baseline for the number of injuries, characteristics, and locations of those injuries in the region. Kern Medical Center will then use the results of each study to determine appropriate prevention strategies.

League of American Bicyclists

The League of American Bicyclists will provide technical assistance to local governments and other stakeholders interested in addressing vulnerable road user safety through BIL programs. This will include support to jurisdictions applying for funding through programs such as Safe Streets and Roads for All, Thriving Communities, and Transportation Alternatives. The League will also work with States as they implement the Highway Safety Improvement Program’s VRU Safety Assessment and VRU Special Rule, as well as on speed management and Complete Streets planning.

Lime

Lime’s continued commitment to Zero Fatalities is three-pronged: Safer People—via rider education and in-app reporting feature and sidewalk detection. Safer Rides—by integrating accident detection technology and making safety learnings core to its hardware development. And Safer Decision Making—by sharing city reports with infrastructure and accident detection recommendations to move its partners forward.

Los Angeles County Metropolitan Transportation Authority (LA Metro)

LA Metro will collaborate with stakeholders to develop mitigation strategies for bus versus vehicle and bus versus pedestrian collisions through the development of widespread community education campaigns that promote safe behaviors by the public and communications materials such as brochures and pamphlets that reinforce safety rules, procedures, and training for bus operators. LA Metro will deploy safety ambassadors to distribute those materials and will review bus stops to identify hazardous locations. Additionally, LA Metro will install railroad-type four quadrant gates for vehicles and pedestrian gates on bus rapid transit lines requiring signal preemption as well as bus-only lanes and the inclusion of reflective tape and graphics on the back of buses to enhance visibility. 

Read LA Metro's press release. 

Lucid Group, Inc.

Lucid will be the first all-electric automaker to join an industry coalition focused on informing the public on automated vehicles and advanced driver assistance systems (ADAS). Lucid will leverage the expertise of the coalition and invest in joint communication campaigns to educate consumers on automation technologies. Lucid strives to continually refine the suite of detection, warning, and prevention systems on our vehicles and we believe automakers have a responsibility to convey the capabilities of their vehicles to consumers. Lucid vehicles will continue to come standard with a comprehensive suite of active safety features, including automatic emergency braking, front and rear cross traffic protection, traffic sign recognition, blind spot monitoring, lane departure protection, and rear pedestrian collision protection. 

Lyft

Lyft is committed to reducing impaired driving and improving road safety. Lyft will continue to conduct research to understand how rideshare helps reduce impaired driving and provide funding, in partnership with GHSA, for innovative countermeasures to prevent impaired driving during peak times such as holidays. Lyft will continue to promote road safety by offering product features like optional real-time speeding alerts that notify drivers when they exceed the speed limit by 5 mph, and the Smooth Cruiser Program, which provides participating drivers a weekly report of their driving behavior and encourages safer driving practices. Lyft will also continue supporting multimodal transportation by investing in organizations and infrastructure enhancements that improve safety outcomes for those who walk, ride, and roll.

MAGTEC Products Inc.

MAGTEC Products Inc. addresses road safety through its ongoing research and development of SafeSpeed, our advanced Intelligent Speed Assistance (ISA) technology. We work daily with commercial fleets, technology,  strategic and governmental partners to further expand and share our knowledge of ISA. Our SafeSpeed ISA technology has proven its ability to effectively prevent vehicle overspeed by over 99% in all vehicle fleet types. MAGTEC seeks and implements opportunities to integrate its SafeSpeed technology with safety technologies including being able to disable a vehicle being driven by an impaired driver as well as adding pedestrian detection to help better protect vulnerable road users.  In 2024, MAGTEC is expanding its outreach and collaboration efforts through presentations, webinars, and meetings with Vision Zero Cities, Transportation Safety Associations and Federal Agencies including: NHTSA, FMCSA and NTSB. 

Maryland State Department of Educations' (MSDE) Office of Pupil Transportation (OPT)

MSDE OPT has consistent communication with all Maryland school systems and supports safety actions throughout the state. The OPT goal is to educate and support local transportation directors on the task of transporting over 600,000 students to and from school daily. Through a multiagency collaboration with the MD School Bus Safety Committee: Maryland Association of Pupil Transportation (MAPT), the Motor Vehicle Administration (MVA), State Police, and the Maryland School Bus Contractors Association we are supporting the Vision Zero goal through: support of the SRTS program, training for school bus drivers and education on distraction awareness and promotion of promising practices.

Maryland Department of Transportation (MDOT)

MDOT is extending its implementation of the Context Driven: Access and Mobility for All Users Guide through the application of a new statewide Pedestrian Safety Action Plan (PSAP) using data-driven decision-making to balance access and mobility on its roads. MDOT committed an initial $75 million to construct context-driven improvements at key locations based on historical data. By the end of 2023, MDOT will have completed its 2050 Bicycle and Pedestrian Master Plan Update, conducted a statewide Vulnerable Roadway User Safety Assessment, and initiated an update of its 11-year-old Complete Streets Policy. Most importantly, MDOT is committed to its goal of zero traffic deaths by designing a safe and equitable multimodal transportation network for all users. In summer 2023, MDOT will begin to transform some of its most dangerous highways identified in the PSAP into true complete streets. 

Maryland Department of Transportation, Motor Vehicle Administration, Highway Safety Office (MHSO)

​In 2024, MHSO plans to increase engagement with local community organizations, citizens, and civic groups to identify highway safety concerns and solicit input for the formulation of strategies and objectives in Maryland’s Highway Safety Plans by participating in community-based events such as National Night Out, parent-teacher association sponsored events, and athletic events. Throughout 2024, MHSO will continue its Be the Driver campaign, which provides consistent highway safety messaging to the public, and its distracted driving prevention efforts by working with the Emergency Responder Safety Institute on items geared towards navigating around emergency vehicles and limiting distractions. MHSO will also increase funding for additional Advanced Roadside Impaired Driving Enforcement Training for law enforcement specific to understanding the effects of drugs, including cannabis, on a person’s ability to operate a vehicle safely. Additionally, MHSO will use innovative training techniques with young drivers such as mock crashes and driving simulators at four high school events and will collaborate with the Maryland Department of Health to host six National Child Passenger Safety Certification Trainings and a minimum of 50 car seat events throughout the state.

Massachusetts Bay Transportation Authority (MBTA)

MBTA will support safer people by conducting monthly Bus Accident Reduction Committee Meetings that review safety performance indicators and targets, investigate findings, and develop corrective action plans, and by continuing to expand training requirements. In 2023, MBTA will implement a Bus Operator Recertification Course that is required of all operators every 2 years. MBTA will support safer roads through its 2023 Bus Network Redesign proposal for bus services, which aims to create more equitable networks with improved service. Lastly, MBTA will support safer vehicles and safer speeds through the integration of new technology that provides advanced driver alerts and technology that monitors driver behavior, speed, and harsh braking events.

Massachusetts Department of Transportation (MassDOT)

Throughout 2024, MassDOT is actively working with communities that have the top 5% of deaths and serious injuries for those traveling outside of a vehicle and will assist them with pedestrian enhancements at 150 locally owned traffic signals including Leading Pedestrian Intervals (LPIs), lengthening pedestrian crossing times, and installing pedestrian countdown timers. The top 5% communities account for 40% of the fatal and serious injury pedestrian crashes most of which are occurring on locally owned roadways. MassDOT will work to provide communities receiving signal enhancements with trainings on signal maintenance. Partnering with the communities and helping to focus on the proven safety countermeasures, like expanding the use of LPIs, will help to reduce our pedestrian fatalities and serious injuries in Massachusetts.

Metropolitan Transit Authority of Harris County (Houston METRO)

Houston METRO will deploy a robust digital media and employee education campaign through social media as well as through the production of video messaging shared on various METRO-owned media channels that demonstrate risky versus safe behaviors of pedestrians. Additionally, in 2023, Houston METRO will execute a safety blitz campaign, which will include distribution of educational materials to public transit users, targeted and strategic “Be Safe, Be Seen” messaging that encourages safe actions at pedestrian signs and signals, and branded “Safety Doesn’t Happen By Accident” shirts worn by frontline employees as a visual reminder to always keep safety first.

Michelin Mobility Intelligence (MMI) 

Michelin Mobility Intelligence is committed to helping transportation agencies reduce fatalities on our nation’s roadways, so that people can walk, bike, and drive safely. MMI has launched a new partnership with the Governors Highway Safety Association to offer a pilot program for State Highway Safety Offices. In 2024, three grants valued at $100,000 each will be awarded to procure MMI services to generate data insights. These insights will help agencies make data-driven decisions on roadway safety mitigation, and track and evaluate those investments.

Michigan Department of Transportation (MDOT) 

In 2023, MDOT incorporated the Safe System Approach (SSA) in Michigan’s 2023-2026 Strategic Highway Safety Plan. In 2024, MDOT will expand education and outreach surrounding the SSA by hosting nine new SSA Workshops for MDOT employees, consulting engineers, local agency officials, law enforcement, and other traffic safety professionals. SSA language will be added to approximately 24 Local Safety Initiative reports scheduled for completion during 2024, spreading the SSA message to local units of government such as counties and cities. SSA language will also be added to approximately 23 Road Safety Audits, emphasizing the elements in delivering needed safety improvements. The goal of MDOT is to expand the SSA message to an even wider variety of safety stakeholders beyond the confines of the department.

Minnesota Department of Public Safety, Office of Traffic Safety (DPS-OTS)

The Minnesota DPS-OTS embarked upon a cutting-edge transformational data analytics project and anticipates completing phase one by Spring 2024; this project is housed within the new Data Analytics and Innovation Center within DPS-OTS. The project utilizes historical crash data, enforcement data, and various third-party, real-time data sets to see traffic safety data in a new way. By expanding the sources of data used to study traffic safety issues coupled with cutting edge technology, DPS-OTS will develop new and innovative countermeasures that may prevent crashes and save lives. In 2023, the State legislature established an Advisory Council on Traffic Safety, consisting of a diverse group of stakeholder members. Throughout 2024, the Council will roll out new projects including a Safe Road Zones designation, rural-high-risk road safety improvement projects, and a speed management effort consisting of outreach, education, and enforcement.  

Minnesota Department of Transportation (MnDOT)

In 2024, MnDOT is committed to work zone safety, emergency alerts for major incidents/weather, and to improving the implementation of and awareness of the safety benefits of J-Turns.  MnDOT will complete a second Transportation Research Synthesis (TRS) to review speed safety cameras (SSC) to identify issues and challenges States experience related to SSCs. MnDOT will work with the Department of Public Safety and other stakeholders to explore equitable and acceptable application of speed safety cameras in work zones. Additionally, MnDOT will evaluate the effectiveness of their wireless emergency alerts for road closures system that went live in August 2023, allowing MnDOT to address feedback and improve the system. Lastly, MnDOT is assessing a new policy to standardize J-Turn designs on high-speed expressways. MnDOT will also implement the recently developed Public Engagement Toolkit for J-Turns to create awareness on the safety benefit of these designs. Thirty J-Turn installations are planned or programmed over the next 5 years.

Miovision

Miovision is an intelligent traffic system (ITS) platform that uses real-time data and analytics to help improve road networks. Miovision’s Safety Studies use computer vision to identify when two or more road users come in proximity. In 2024, Miovision is introducing continuous safety monitoring of near misses as part of its ITS platform to promote proactive approaches to improved transportation safety. Additionally, in 2024, Miovision and its university partners will publish three papers on new methodologies to predict crashes and warrant safety treatments. Lastly, Miovision will deliver a large volume of safety scenario data to Transport Canada in 2024 to aid in the testing of Advanced Driver Assistance Systems and Connected and Autonomous Vehicle functionality.

Mississippi Department of Transportation (MDOT) 

MDOT recently completed its largest Strategic Highway Safety Plan that includes Safe System-centric recommendations to reduce crashes and is currently working to accelerate the implementation of proven safety countermeasures during statewide capacity and improvement projects. Throughout 2024, MDOT will develop its new Intersection Control Evaluation process, which will ensure safety is considered for all intersection modification decisions. MDOT will also develop its new Complete Streets policies to guide the state’s decision making for all road users, including those moving outside of a vehicle. Additionally, to address lane departure crashes, one of Mississippi’s key serious injury crash emphasis areas, MDOT will work with the Federal Highway Administration throughout 2024 to develop MDOT’s new roadway departure action plan.

Missouri Department of Transportation (MoDOT)

In 2024, MoDOT will utilize its new tool based on the Safe System Approach (SSA), Safety Assessment for Every Roadway (SAFER), a questionnaire that aims to move toward proactively lowering the risk of serious injuries and fatalities from traffic crashes by facilitating discussions about safety within every transportation project. MoDOT will continue to expand implementation of the Buckle Up Phone Down (BUPD) program. The BUPD program challenges Missourians to do their part in making Missouri’s road safer by using their safety belt and putting down, or turning off, their phone. MoDOT initiated the program in 2017, and it has spread steadily across Missouri and several other states. The current program focuses outreach to drivers through educational materials and a BUPD pledge.

Mothers Against Drunk Driving (MADD)

MADD will continue to engage impaired driving victims and survivors, ensuring their voices are heard while supporting the NRSS and its goal of zero fatalities. These actions will include providing opportunities for victims and survivors to share their powerful stories, continuing to educate on the dangers of impaired driving, supporting fair and equitable high-visibility traffic safety enforcement of impaired driving laws, and advocating for implementation of an advanced impaired driving prevention technology standard on all new cars.

National Association of City Transportation Officials (NACTO)

NACTO will:

• Partner with the National League of Cities to support small cities (population less than 150,000) in developing competitive applications for SS4A grants.
• Amplify Federal funding opportunities for safe streets planning and implementation through its peer networks and Designing Cities Conference 2023.
• Train transportation planners and engineers how to manage speeds on major streets during a workshop on Arterial Speed Management at Designing Cities 2023.
• Update the Urban Bikeway Design Guide to provide state-of-the art guidance on how to build All Ages & Abilities bike networks in every city.
• Increase awareness and adoption of the City Limits-defined approach for setting speed limits based on conflict density and activity level through peer network conversations with NACTO members and a tracking map of speed limit reductions.
• Participate on the National Committee on Uniform Traffic Control Devices to achieve higher standards for pedestrian protection, contextually appropriate speed limits, and better options for transit and bike infrastructure in the MUTCD.
• Connect city fleet managers and safety staff around direct vision and safety-focused vehicle design topics.

National Association of Mutual Insurance Companies (NAMIC)

NAMIC will work with its 1,500 member companies to identify data-supported solutions and initiatives that promote road safety and encourage safe driving to combat the rising number and severity of motor vehicle crashes. NAMIC will focus on highlighting policies for effective safety practices at the State and Federal level on issues including mandatory safety belts, child safety restraints, implementation of tougher impaired and distracted driving provisions, and graduated drivers licensing laws. They will continue to support motor vehicle research, educate member companies on safety technology, and commit to partnering with the with Federal, State, and local insurance, vehicle, and traffic regulators as well as related law enforcement bodies to better identify and reduce risky driving behavior to better protect policyholders.

The National Association of State 911 Administrators (NASNA)

NASNA will continue to work with USDOT to support and improve the nation’s 911 system through consistent service for 911 calls. This includes continuing to ensure 911 interoperability of public safety answering points within and across states, administering 911 network security and reliability, facilitating staffing, and helping to develop sound public policy vital to support 911’s continued growth.

National Association of County Engineers (NACE)

NACE will promote the development and implementation of Local Road Safety Plans by hosting a Safe Streets and Roads for All (SS4A) workshop at the NACE 2023 annual meeting. NACE will promote the development and implementation of Comprehensive Safety Action Plans and publicize its efforts through social media and member publications.

National Association of Emergency Medical Technicians (NAEMT)

NAEMT will expand training in emergency vehicle operator safety to EMS personnel to strengthen their safe driving skills and will promote regular continuing education in safe ambulance driving. Training will draw on the most current research about the behaviors and other hazards that lead to crashes and feature case studies and analyses of both common and catastrophic collisions. Topics covered in the training will include making driving safety a priority; legal aspects of EMS vehicle operation; maneuvering an EMS vehicle; vehicle inspection and maintenance; mental, emotional, and physical preparedness; emergency response; crash prevention; driving skills; technological aids; and simulation training. NAEMT will also encourage EMS agencies to provide community education on safe driving, seat belts, safe pedestrians, and proper use of child car seats.

National Association of State EMS Officials (NASEMSO)

NASEMSO members are diligent in their commitment to the Post-Crash Care element of the National Roadway Safety Strategy through ongoing collaboration with the National Highway Traffic Safety Administration and the Federal Highway Administration to improve Post-Crash Care at the incident level and statewide while serving as the collective voice of the nation’s EMS systems.

National Association of Trailer Manufacturers (NATM)

NATM coordinates National Trailer Safety Week each June with the aim of enhancing roadway safety by promoting trailer safety awareness among end-users, dealers, and manufacturers through educational efforts. Through National Trailer Safety Week, NATM seeks to educate, advocate, and unite the trailer industry and its stakeholders to ensure safety for all. NATM also facilitates a mandatory Compliance Verification Program, requiring all trailer manufacturers verify they have the manufacturing processes in place to build trailers that meet Federal Motor Vehicle Safety Standards (FMVSS) and industry best practices. Read the September 2024 press release from NATM.

National Center for Rural Road Safety

In 2024, the National Center for Rural Road Safety will connect with and train rural practitioners across the country. Their signature training is the Road Safety Champion Program, a "Safety 101" certificate training for staff from transportation, public health, and law enforcement agencies who have an interest in roadway safety but are not safety experts. The Center will also promote rural traffic safety culture through their annual Rural Road Safety Awareness Week (RRSAW). Additionally, they will connect rural and tribal practitioners with the people, technical assistance, rural safety practices and resources, and federal funding opportunities they need to implement the Safe System Approach to get to Zero Fatalities and Serious Injuries.

National Complete Streets Coalition/Smart Growth America (SGA)

SGA will support the adoption of the Safe System Approach by building capacity and experience at the state and local level. It will collaborate with State DOTs and localities to plan, implement, and evaluate transportation safety demonstration projects that will build skills in transforming streets into safer and healthier places and equip elected officials from across the country to effectively advocate for and support policies and designs that improve the safety of streets in their communities. Example activities include the Complete Streets Leadership Academies and the Champions Institute to equip elected officials from across the country to effectively advocate for and support policies and designs that improve roadway safety.

National League of Cities (NLC)

NLC has many initiatives in support of the National Roadway Safety Strategy including a commitment to grow the Safety First Challenge to include up to 50 additional communities that are committed to action using proven road safety intervention strategies, host two upcoming Local Infrastructure Hub Technical Assistance Bootcamps focused on preparing small and mid-sized communities to apply for Safe Streets and Roads for All grants, add localized safety data resources, and establish working relationships between local youth safety leaders and elected officials.

National Sheriffs’ Association (NSA)

NSA will provide leadership at the national level by encouraging and promoting fair and efficient administration of criminal justice throughout the United States as an integral part of its charter. NSA supports the Safer People category of the NRSS Safe Systems Approach.

National Organization of Black Law Enforcement Executives (NOBLE)

NOBLE will continue its support of the NRSS and take advantage of opportunities to include it in training programs and provide related materials and updates to its membership. In addition, the NRSS will be an integral part of the work going forward of NOBLE’s recently established Traffic Safety Committee. The NRSS furthers the NOBLE mission to ensure equity in the administration of justice.

National Organizations for Youth Safety (NOYS)

As a national youth-powered organization, NOYS is committed to uniting and equipping young people in historically marginalized communities to address transportation safety through the Safe System Approach, while working with city leaders to create an intergenerational co-leadership in road safety, achieving sustainable mobility and social justice for all. NOYS will increase its presence in diverse communities through building sustainable partnerships with local social services, nonprofits, and government entities, delivering intentional outreach to youth passionate about transportation safety. NOYS will review and refine its hyperlocal youth advocacy efforts in transportation safety by ensuring they are relevant, aligned, and accessible.

National Safety Council (NSC)

NSC is committed to improving safety outcomes in underserved communities by providing access to safety information and data to support transportation safety efforts in underserved communities. NSC will also work to improve child passenger safety, improve outreach to eliminate distracted driving, improve consumer understanding of vehicle safety technology, and improve novice driver outcomes by working with parents and caregivers, including translating materials into a third language. NSC will continue to distribute grants through the Road to Zero to implement the Safe System Approach and support policy changes at the State level to improve safety.

Read NSC's press release.

National Tank Truck Carriers (NTTC)

NTTC’s Zero Distractions Campaign combats the dangers of distracted driving by sharing information and resources, including its revised Zero Distractions toolkit, which includes social media messaging and posters that companies can use to spread awareness about distracted driving. NTTC also partnered with the University of California, San Diego’s Training, Research and Education for Driving Safety (TREDS) Program to develop a train-the-trainer educational program for safety managers in the commercial tank truck industry. The TREDS Program is funded through the CA Office of Traffic Safety and FMCSA.

Nebraska Department of Transportation (NDOT)

In Nebraska, 60% of roadway fatalities are roadway departure crashes. To reduce rural roadway fatalities, NDOT will construct 26 miles of cable median barrier on Interstate 80 in 2024, a 100% increase in the implementation of this Proven Safety Countermeasure in Nebraska. In addition, NDOT changed its rumble strips policy by removing minimum Average Annual Daily Traffic (AADT) requirements for installing edge-line, shoulder, or centerline rumble strips, allowing increased implementation. NDOT also programmed a bundled project to install new retroreflective Stop Signs and Stop Ahead Signs with vertical reflective strips at over 6,000 stop-controlled county road intersections to improve safety on High-Risk Rural Roads. Lastly, NDOT is committed to behavioral safety improvements targeted at overrepresented young drivers and will strive to reduce youth involved in fatal crashes by 1.5 percent in 2024. To do that, NDOT will organize school assembly programs and will launch a social and digital media campaign targeted at 15-19 year old drivers to promote seat belt usage.

Nevada Advisory Committee on Traffic Safety (NVACTS) 

NVACTS works to advance road user safety throughout Nevada by fostering awareness of issues affecting Vulnerable Road Users (VRUs) and prioritizing comprehensive policies aimed at elevating education, legislation, and data management. In June 2024, NVACTS recommended 10 Traffic Safety Policy Priorities. NVACTS supports several working groups, including a Policy Priority Working Group tasked with advancing those ten policy priorities for Nevada’s 2025 Legislative Session and an Equity Working Group that is working to align Nevada’s VRU Safety Assessment with the state’s 2026-2030 Strategic Highway Safety Plan. In addition, to advance motorcycle safety NVACTS is partnering with dealerships in the Las Vegas area to educate riders about safety-related topics. Finally, NVACTS oversees several efforts to utilize innovative mapping tools to improve the location accuracy of reported crash data, including studies by UNLV Transportation Research Center, UNLV School of Medicine, and the University of Nevada, Reno. 

New Jersey Governor’s Office / New Jersey Department of Transportation (NJDOT)

In 2024, NJDOT will monitor its Smart and Connected Corridor Project, the State’s first large-scale deployment of emerging connected vehicle roadside technology aimed at reducing wrong way driving incidents. NJDOT will also accelerate design Intelligent Transportation Systems along 16 miles of high-risk interstate highway. The designs will include installation of wrong-way vehicle detection systems at six off-ramps within the I-295 corridor, three thermal imaging sensors to capture wrong-way driving incidents with motorcycles and LED-illuminated signage providing increased visibility for motorists. Additionally, NJDOT will revise their Complete Streets Policy in 2024 to incorporate lessons learned since their first policy was published in 2009. Finally, NJDOT will complete a pedestrian and bicycle systemic analysis aimed at identifying countermeasures to mitigate crashes from occurring by 2024.

New Mexico Department of Transportation (NMDOT)

In 2024, NMDOT will finalize its Complete Streets Strategic Plan to institutionalize Complete Streets at NMDOT and complete the collection of spatially referenced bicycle and pedestrian infrastructure data across New Mexico, allowing NMDOT to compare bicycle and pedestrian safety outcomes and existing infrastructure on a statewide basis. Additionally, NMDOT will draw on its Vulnerable Road User Safety Assessment data collection to inform project selection for those walking and biking throughout 2024 and beyond. NMDOT will continue to implement road safety audits and will utilize its Highway Safety Improvement Program funds to finance the installation of three pedestrian hybrid beacons in high-risk locations. 

New Roads Logistics

New Roads Logistics will develop a safety manual that is easy to understand, digestible, highly visual, and tailored to specific needs of a variety of flatbed drivers to apply to their work. In 2023, New Roads Logistics will assess key safety topics to cover within the manual and will conduct research on the most common causes of accidents involving flatbed trucks to inform content development and design. Following design, New Roads Logistics will conduct pilot tests of the manual with flatbed drivers, implement the manual across its company, and monitor progress towards improved roadway safety by analyzing accident rates, compliance, and driver feedback.

New York Coalition for Transportation Safety (NYCTS)

In 2023, NYCTS commits to holding 20 educational pedestrian safety programs and 10 Walk Safe with a Doc events, specifically tailored towards senior populations, elementary school children, and vulnerable populations. NYCTS’ Child Passenger Safety Program will hold 64 community sessions to teach proper child car seat safety checks and installations. They will also launch their advocacy toolkit in 2023 to support community members, law enforcement officials, and media take a proactive stance on improving roadways, educating people about safety laws, and enhancing enforcement. Additionally, NYCTS will continue their public information campaign (Walk Safe Long Island), gather community information via surveys, and will maintain its interactive website that provides information on laws, data, and roadway safety news.

Read NYCTS' press release. 

New York State Department of Transportation (NYSDOT)

As part of their 2023 State Highway Safety Plan, NYSDOT adopted the safe system approach and a Towards Zero Deaths philosophy. They also completed their first Vulnerable Road User assessment, which was one of the first completed in the nation. In 2023, NYSDOT implemented an Automated Work Zone Speed Enforcement pilot that includes 20 mobile vehicles to monitor vehicle speed in work zones on limited access highways with the goal of saving worker and traveler lives. That program will continue in 2024. They also plan to implement a new Crash Location and Engineering Analysis Repository (CLEAR) and revise their Complete Streets Checklist used for the development of all capital projects. NYSDOT will begin to implement a Roadway Departure Safety Action plan in 2024 that includes improving curve warning signs on the State system and on the local system through a local call for projects. Lastly, NYSDOT will continue to work with partners on education and outreach efforts, initiated under their Pedestrian Safety Action Plan. A new 4-year effort will begin in 2024 with the airing of year-round pedestrian safety messaging in 20 focus communities on 8 seasonally targeted subjects including Winter Hazards, Distracted Driving, Midblock Crossing, and Visibility.

North American Subaru, Inc. (Subaru)

Subaru aims to achieve its goal of zero fatal road accidents in 2030 by incorporating further enhanced technologies in the fields of Primary Safety, Active Safety, Preventive Safety, and Passive Safety, plus Connected Safety into their vehicles. Subaru’s effort to achieve its safety goals in 2024 and beyond will include research and analysis of prior accident data, developing a comprehensive understanding of the causes/mechanisms for the resulting injuries and fatalities, and identifying the appropriate suite of countermeasures. Potential solutions include integrating stereo cameras and artificial intelligence to enhance vehicle recognition and judgment capabilities, studying supplemental occupant protection systems to mitigate higher-energy collisions, and looking into crash areas with undeveloped countermeasures.

North Carolina Alliance of YMCAs 

Several NC local YMCA’s will conduct community walk audits to identify current hazards for vulnerable road users. They will use the information gathered to advocate for the infrastructure changes needed to make communities safer for all. NC Alliance of YMCA’s will continue this work using funding provided by the CDC’s walkable communities program.

Ohio Department of Transportation (ODOT) 

In 2024, ODOT is developing a new pilot program to prioritize lower speeds and design treatments to reduce speeds on arterial corridors. ODOT plans to identify potential locations and will use safety funding to encourage local governments participation. In 2024, ODOT will continue to award $25 million through its Highway Safety Improvement Program (HSIP) Systemic Safety Funding Application Process to advance proven safety countermeasures that prevent pedestrian-related crashes. ODOT modified its HSIP application process and scoring to prioritize communities with higher levels of poverty. Those communities now receive 10-additional points toward their project score and may be eligible for 100% funding as opposed to the traditional 10% local match. 

Oklahoma Department of Transportation (ODOT) 

ODOT is committed to improving Work Zone Safety, improving safety on rural 2-lane highways in Oklahoma, and preventing wrong-way driving. On November 1, 2023, Oklahoma became the first State requiring teen drivers to complete an ODOT-approved free online course on work zone and first responder safety. In addition to the course, ODOT, the Oklahoma Highway Patrol, and the Oklahoma Highway Safety Office partnered with an advocacy group, Work Zone Safe, to conduct a safety campaign targeted at young drivers. Since its inception, over 18,000 Oklahoma teens representing more than 250 high schools have been educated on work zone safety. Additionally, ODOT is working to enhance 29 miles of rural roads, leveraging a Rural Transportation Infrastructure Finance and Innovation Act (TIFIA) loan for ODOT’s Rural Two-Lane Advancement and Management Plan, initiated a Wrong-Way Driving Safety Pilot Program, and successfully adopted FHWA’s proven safety countermeasures and developed an Action Plan as part of the Safe Transportation for Every Pedestrian (STEP) initiative to improve pedestrian safety at uncontrolled intersections. In November 2023, Oklahoma also passed a bill that creates penalties for endangerment of emergency workers. 

Open Plans

Open Plans will redouble their efforts in 2023 to improve roadway safety around NYC schools by focusing outreach efforts towards public schools in underserved communities with especially dangerous streets. Open Plans will work directly with schools and NYC DOT to conduct outreach to at least 50 new schools; in 2023, Open Plans will also support community engagement by assisting with press releases, graphics, and communications campaigns. Lastly, Open Plans will aid NYCDOT's Open Streets for Schools application process, which allows schools to close an adjacent street to cars, by working with at least 20 new schools to apply and by working with NYCDOT to improve the application process, making it easier for more schools to successfully apply to the program.

Oregon Department of Transportation (ODOT)

In early 2024, ODOT is launching its Vulnerable Users Crash Response Program, which will provide rapid assessment of serious and fatal crashes involving people walking and biking to inform strategic safety improvements. Through the response program, ODOT will analyze all pedestrian and bicycle crashes on Oregon State highways and will triage greater infrastructure needs for pedestrians and bicyclists. Additionally, ODOT will continue its investigation of uncontrolled, marked crosswalks into 2024 to identify and implement improvements for crosswalk visibility. ODOT will also continue to implement leading pedestrian intervals (LPIs) at signalized intersections, an FHWA proven safety countermeasure, and is sponsoring research to better understand where LPIs are most, and least, effective. Lastly, ODOT will host a safety summit with FHWA Oregon Division Office in early 2024 to identify key opportunities for prioritizing an advancing safe system-based decision-making across ODOT’s programs. 

Partners for Automated Vehicle Education (PAVE)

PAVE will advance consumer awareness of Advanced Driver Assistance Systems (ADAS) and Automated Driving System (ADS) safety by hosting a two-hour virtual town hall titled “Safer Streets Forum: Making Community Streets Safer through Technology, Policy, and Advocacy” and by developing a public sector toolkit, available in Summer 2023, for state DOTs and state highway safety officers to use in communicating with the public about automated vehicle technologies. The toolkit will include guidance for communicating the differences between ADAS and AVs, infographics, and FAQ documents. PAVE will also create ADAS educational materials targeted to new and young drivers and will partner with youth safety and driver safety organization to run the campaign.

Pennsylvania Department of Transportation (PennDOT)

PennDOT’s 2022 Strategic Highway Safety Plan increased PennDOT’s focus on the Safe System Approach to address traffic safety, inclusive of all transportation system users. PennDOT identified three priority emphasis areas for 2022 through 2025 – lane departure crashes, impaired driving, and pedestrian safety. Lane departure crashes are involved in over half of Pennsylvania’s highways fatalities. In response, PennDOT will modify roadside clear zones near hazardous fixed objects by relocating or removing those objects and will reevaluate the effects of passing zones throughout 2024. Impaired driving was a contributing factor for 30% of the statewide fatalities over the past 5 years. In 2024, PennDOT will increase impaired driving education, train over 3,000 officers on impaired enforcement strategies, and double, from one to two months, the length of their impaired driving paid media campaign. Pedestrian safety efforts include accelerating implementation of pedestrian related infrastructure improvements such as lighting, road diets, bike lanes, and the use of new technologies.

PeopleForBikes

PeopleForBikes is committed to making America the best place to ride a bike. In 2023, we'll launch our three-year Transforming America campaign to accelerate the construction of low-stress bike networks and the adoption of policies that align with Vision Zero and USDOT's Safe Systems Approach. The campaign will focus on helping cities leverage best policy and funding practices to build connected, protected bike infrastructure in record time frames. To measure their impact, PeopleForBikes uses their City Ratings program to determine how well bike networks connect people with the places they want to go using OpenStreetMap and national census statistics.

Powerfleet 

Powerfleet’s device-agnostic fleet intelligence platform, Unity, and data-driven safety solutions provide real-time driver monitoring to reduce unsafe driving habits across enterprise vehicle fleets. Integrating speed and seat belt status alongside accelerometer-based data including harsh acceleration, braking, and cornering, the Unity platform delivers advanced insights to fleet managers and dispatchers regarding driver safety. This data intelligence can be used by fleet managers to incentivize safe driving habits with rewards and to identify coaching opportunities for low performing drivers. Pairing this real-time data stream with dual-facing dashcams, Powerfleet provides drivers with real-time feedback on distracted or unsafe operation to create safer driving habits. In 2024, Powerfleet will continue to showcase the effectiveness of its Unity platform and safety solutions by analyzing the difference in the number of claims filed prior to implementing the system compared to the 12-month period following its implementation.

Read Powerfleet's press release.

PrePass Safety Alliance (Alliance)

In 2024, the Alliance will add new features to its PrePass driver safety ALERTS that provide real-time safety information to commercial drivers on the road. New features will include enhanced work zone notifications to better protect workers and enhanced truck parking notifications. New safety ALERTS will also be introduced including warnings about high-risk areas such as sharp curves, low-bridge warnings, and severe weather. The Alliance provides SafetySTAT data analysis software at no cost to state commercial vehicle compliance agencies to proactively identify high-risk areas and behaviors for targeted safety interventions. Lastly, the Alliance will provide safety outreach targeted towards commercial drivers, fleets, and commercial vehicle compliance personnel via articles, white papers, webinars, and its “Eyes on the Road” podcast to influence how America thinks about highway safety.

Prime Occupational Health and Safety

In 2023, Prime Occupational Health and Safety will initiate the Driving Unsafe Naturally Kills (DUNK) Campaign. The Campaign will advocate for roadway safety by advertising the Safe System Approach principals and adoption during the National Basketball Association (NBA) league games. The DUNK Campaign hopes to gain 38,6800 pledges in one NBA game to pay respect to the number of people who died in motor vehicle crashes during 2020. DUNK also aims to raise $100,000 for use in training 500 Black American commercial drivers to promote equity.

Priority Dispatch Corporation 

Priority Dispatch Corporation offers initial training/certification, quality improvement, and ongoing education for structured interrogation and instruction delivery with the goal of reducing the risk of traffic injuries and fatalities. They will be implementing an additional post-dispatch instruction in their medical, fire, and police protocols relating to moving vehicles to a safe location, off the road, to reduce secondary crashes and additional injuries after an incident has occurred. In addition, they have included two additional critical dispatcher Information statements that provide guidance to the Emergency Dispatcher to ensure they are meeting the standard of practice for these situations. All of these steps directly contribute to NHTSA’s Move Over, it’s the Law initiative. 

Puget Sound Regional Council (PSRC) 

PSRC will develop the first Regional Safety Action plan for the Seattle metropolitan area’s 4.5 million people, defining a High-Injury Network and highlighting near-term, high-impact strategies to address transportation safety issues. PSRC will also sub-award funds to 15 local jurisdictions, both large and small, to develop roadway safety action plans tailored to their local needs. Throughout 2024, PSRC will conduct extensive public engagement, integrate available data sets to identify key transportation safety problems, and create a toolbox of proven countermeasures and strategies incorporating a Safe System Approach for specific safety conditions and community typologies. Recommendations and findings developed in the Regional Safety Action Plan will be included in the 2026 Regional Transportation Plan and will inform PSRC’s competitive transportation project selection processes. 

Qualcomm Technologies, Inc.

Qualcomm will continue to develop the technologies in its Snapdragon Digital Chassis solution to help make travel safer and more convenient for road users, including advanced driver assistance systems that can sense their surroundings and cellular-vehicle-to-everything (C-V2X) technology. Qualcomm will support industry stakeholders with deployments, focusing on Day 1 use cases that will have an immediate safety impact. Qualcomm will also continue collaborating on solutions that increase awareness for vulnerable road users, helping to protect pedestrians, cyclists, road workers, school children, and other people who share the road with vehicles. Lastly, Qualcomm will continue to provide engineering guidance to support interoperable C-V2X system development.

Regional Transportation Commission of Southern Nevada (RTCSNV)

RTCSNV will take several actions through its Public Transportation Agency Safety Plan framework including safety audits on its contractor’s training and education programs, pilot projects, and the use of public education campaigns to promote safety. RTCSNV is engaged in a pilot program to test pedestrian and bicyclist collision avoidance system on one 40-ft and one 60-ft vehicle and an Advanced Intersection Analytics Pilot Project that will use artificial intelligence to collect traffic data and provide insight into intersection operations and safety. Educational campaigns will include the development of two videos, in partnership with the Nevada Office of Traffic Safety, to educate motor vehicle drivers and bicyclists on how to safely share the road, as well as campaigns for improved visibility and weekly updates around current construction. Additionally, RTCSNV is conducting a regional Complete Streets Initiative, developing a Safety Action Plan that promotes equitable mobility projects, and planning a pilot project to improve intersection safety and efficiency for emergency response and transit vehicles.

Rhode Island Department of Transportation (RIDOT)

In 2024, RIDOT will review and accelerate upgrades to all static signing installed during their 2015 wrong way driving program statewide and will install electronic wrong way detection devices at high-risk ramp locations. RIDOT will also begin implementing leading pedestrian intervals and increasing crossing times at high-risk intersections identified in their Signalized Intersection Pedestrian Improvement Program statewide analysis. RIDOT will conduct road safety assessments at corridors identified as high-risk in their Safe Transportation for Every Pedestrian (STEP) program and will implement pedestrian safety enhancements at 15-20 locations. Additionally, RIDOT will increase their law enforcement pedestrian training opportunities and will increase funding for pedestrian patrols aimed at identifying motorists who do not yield at high-risk locations. RIDOT will also introduce a new Impaired Driving campaign that will highlight personal stories and guidance from substance abuse treatment professionals. The campaign will offer reasons why people are choosing to NOT drive impaired.

Ride Illinois

Ride Illinois is a nonprofit organization with a mission to make Illinois better through biking. Ride Illinois’ primary goal in its new 2023 Strategic Plan is to reduce, and eventually eliminate, bicycle fatalities in Illinois; they formed a new Advocacy and Education committee to develop strategies aimed at reaching that goal. Ride Illinois offers a range of free education and safety materials that are shared by businesses, community organizations, clubs, etc. During the 2023-2024 academic year, Ride Illinois aims to reach over 55,000 students in Illinois schools through their BikeSafetyQuiz Mini-Grant Program which reimburses Illinois schools $2 per student for the time spent assigning and using their free educational bicyclist and motorist quizzes. Ride Illinois is also partnering with the Illinois State Board of Education (ISBE) to develop safe biking and walking curriculum for use in Illinois schools. Additionally, Ride Illinois will continue to work with IDOT to update public facing materials and will continue collaborating with IDOT during development of IDOT’s new Active Transportation Plan and Vulnerable Roadway User Safety Assessment. Lastly, Ride Illinois submitted key recommendations to improve vulnerable road user safety in Illinois.

Safe Kids Worldwide

Safe Kids Worldwide will continue to advance child passenger safety through the certification of trained Child Passenger Safety Technicians and by organizing and supporting car seat check events and distribution of car seats to at-need families. They will investigate child passenger safety disparities and are developing a Child Safety Index that leverages injury and sociodemographic data to identify populations at greater child injury risk and help allocate resources. Safe Kids Worldwide will also advance teen driver safety and vulnerable road user (VRU) safety by collaborating with Impact Teen Drivers to address teen driver safety and distracted driving through grant programming and youth fellowship summits, and by providing VRU safety education through the 2023 Ready to Roll program.

Safe Night LLC

Safe Night LLC offers guidance and training to law enforcement agencies and State Highway Safety Offices (SHSOs) on how to engage communities affected by traffic crashes, injuries, and fatalities. In 2023, Safe Night published Proactive Engagement in Traffic Enforcement and Safety, a recommendations report that provides a pathway to law enforcement agencies and SHSOs to develop collaborative interagency relationships and build community trust for successful and sustainable traffic enforcement initiatives; in 2023, it will offer proactive interagency and community engagement training programs for SHSOs and law enforcement agencies. Safe Night also provides specific guidance to communities wanting to reduce alcohol-related harm in the forms of violence, impaired driving, sexual assault, and underage drinking.

The Safe Operating Speed Alliance (SOSA)

SOSA will continue to meet with USDOT Agencies, Safety Advocates, and Associations to support NRSS and advocate for more effective use of Behavioral Science and Technology to address the speeding behavior and improve Injury Prevention benefits. SOSA will continue to educate Cities and governmental entities on how to move towards safer roads and prevent harm by applying more effective Injury Prevention strategies to the speeding behavior. Education activities include creating fact sheets, conducting webinars, and presenting to Safety Associations and Interested Safety Advocacy Groups.

Safe Routes Partnership 

Safe Routes Partnership will encourage and provide technical assistance to states and local governments to implement Safe Routes to School programs, an evidence-based strategy that works to reduce childhood traffic injuries and fatalities while being cost-effective within five years. Additionally, Safe Routes Partnership will provide technical assistance to states and partners to adapt the Transportation Alternatives Program to prioritize communities made vulnerable to traffic injury and fatalities by historic and contemporary funding and policy decisions.

Safe Streets Initiative San Diego

Safe Streets Initiative is committed to reducing impaired driving throughout San Diego County by developing training, messaging, and testing technology to effect permanent behavior change about impaired driving. In 2023, Safe Streets Initiative is committed to launching a $3.4-million pilot program in San Diego County, California, complete with extensive tracking, metrics capture, and behavioral analysis. Safe Streets Initiative is informed by active input from the public, city, State and Federal agencies, military, and local and national businesses, and it will continue to integrate proven, data-driven methods of public engagement using paid media, hospitality zone and law enforcement training, and through the use of behavior change technology that generates, and measures change in attitude. 

Safety and Advocacy for Empowerment (SAFE)

SAFE will work with States to stop drunk driving by improving and expanding ignition interlock laws. Ignition interlocks are the only technology currently available that can prevent a DUI offender from starting a vehicle when the driver has been drinking alcohol. SAFE will also work with State agencies and partners to achieve effective implementation of ignition interlock programs and to maximize offender participation.

Samsara

Samsara will continue to provide proactive commercial driver coaching solutions that help drivers build safe in-cab driving habits while on the road such as in-cab alerts or through video-based coaching options. This year, Samsara launched new innovations designed to modernize the driver coaching experience by connecting drivers to their employers, building trust among drivers through complete visibility, and providing drivers with autonomy and ownership over coaching. For example, Samsara's Virtual Coach feature allows drivers to self-coach and correct against certain behaviors and makes it easier for fleet managers to personalize coaching experiences at scale. Samsara also partners with Together for Safer Roads “FOCUS” program by serving on its Global Leadership Council for Fleet Safety and supporting the development of its comprehensive fleet safety curriculum for small fleets. Lastly, Samsara’s platform can generate Driver-Vehicle Inspection Reports to ensure unsafe vehicles are not on the road, and they sponsored research on driver attitudes towards in-cab technology to better understand driver preferences.

The San Diego Association of Governments (SANDAG)

SANDAG will develop the first Regional Vision Zero Action Plan for the San Diego region’s 19 jurisdictions, 17 federally recognized Tribes, and over 3.3 million people (42 percent historically underserved), and 140,000 people crossing the U.S. Mexico border daily to define a High-Injury Network and to highlight near-term, high-impact strategies including “quick build” infrastructure options, safety project selection and funding prioritization recommendations, innovative public outreach, and an interactive safety-data dashboard to monitor progress. In 2023, SANDAG will form a multidisciplinary taskforce; members will include Tribes, community-based organizations, local jurisdictions, state DOT, law enforcement, school districts, and advocacy groups, among others. SANDAG will carry out an educational marketing campaign, GO by BIKE San Diego, to promote safe usage of new bike infrastructure by demonstrating safe riding to the public and encouraging drivers to respect the rights of all road users. 

San Francisco Municipal Transportation Agency (SFMTA)

SFMTA’s top goals for the NRSS are focused on “Safer Roads” and “Safer Speeds.” Through its Quick-Build Program, SFMTA is focused on completing projects in its High Injury Network, adding continental crosswalks and advanced limit lines, daylighting, retiming traffic signals, and introducing turn-calming intersections. In addition, SFMTA is committed annually to completing 100 traffic calming devices such as speed humps, speed tables or raised crosswalks. Lastly, San Francisco was included in California State legislation passed during Fall 2023 that initiated a six-city Speed Camera Pilot program. SFMTA will start building out that program in 2025.

State Farm

State Farm will conduct and/or fund research in essential topic areas, identify data-supported solutions, promote auto safety through philanthropic funding, encourage safe driving through educational programs and advocate for highway safety legislation such as enforcing primary seat belt usage for all occupants. State Farm will continue to conduct and/or fund research topics such as private passenger and commercial transportation safety, driver behavior, vehicle technology, roadway technology and design, impacts on insurance, and more.

Stellantis

Stellantis, the maker of Chrysler, Dodge, Jeep, Ram, Fiat, Alfa Romeo, and Maserati brand vehicles, is committed to enhancing safety for drivers, passengers, and all roadway users by raising awareness about vehicle safety recalls through public awareness campaigns and by taking steps to raise the repair rate for vehicles with open recalls—especially among underserved communities where repair rates are disproportionately lower, including communities of color, Tribal Nations, rural areas, low-income populations, and military families. Throughout 2024, this will involve attending events at multiple military bases, participating in Tribal Nation traffic and health safety events, and collaborating directly with community leaders to create and deliver purpose-built communications for their communities. More specifically, Stellantis will conduct media buys in high-risk communities, triple door-to-door canvassing staff from 50 to 150 canvassers, expand canvassing from 29 to more than 70 metro markets, provide all U.S. military branches with digital and physical marketing content for distribution to service members, and engage tribal safety professionals to offer digital and physical safety materials to share with their communities.

StopDistractions.org (StopDistractions) 

StopDistractions will facilitate greater awareness for road safety as the voice of distracted driving crash victims by providing support and an outlet to engage in the national conversation. In 2024, StopDistractions launch at least five statewide distracted driving coalitions to devise state specific strategies while continuing to grow those already established. They will also conduct at least 100 training, mentorship, and guidance sessions to victims and families across the country; promote technology solutions to prevent distracted driving and host the 2nd Annual Technology Solutions Showcase in Washington DC during Fall 2024; and they will collaborate with local governments and organizations to host a series of community events. Lastly, StopDistractions will organize interactive workshops and seminars for drivers of all ages, providing practical tips and strategies for avoiding distractions while driving, in at least 20 cities across the country.   

Southeast Michigan Council of Governments (SEMCOG) 

Across the seven-county Southeast Michigan region, SEMCOG will utilize the Safe Systems Approach to implement actions from the Southeast Michigan Transportation Safety Plan - adopted in June 2023. Throughout 2024, SEMCOG will coordinate through quarterly Transportation Safety Action Committee meetings to set and prioritize regional safety performance measure targets; conduct spring, summer, and fall iterations of the multimedia Safe Streets Southeast Michigan campaign to encourage safe behaviors, distributing tens of thousands of practical safety items (such as bike lights) and broadcasting messages via television, radio, streaming, and social media (aiming for over 13 million impressions); and they will conduct eight Road Safety Audits to generate recommendations for safety countermeasure. Additionally, SEMCOG will identify strategies to promote FHWA-proven safety countermeasures and conduct additional safety data analysis.  Read the September 2024 press release from SEMCOG.

Southeastern Pennsylvania Transportation Authority (SEPTA)

SEPTA will conduct an Awareness Campaign with operators focused on seat belt use, drug and alcohol policies, and driving at a safe speed as well as a Speed Check Campaign to conduct speed checks on various routes throughout 2023. Speed checks will re-enforce the importance of maintaining the posted speed limit and adjusting behavior based on road conditions. SEPTA will continue to ensure that lighting, signing, pavement markings, and high-visibility crosswalks are part of new or renovated transit station designs. Additionally, SEPTA is piloting a collision avoidance system on their street running trolley fleet to reduce safety risks and will continue to review new technology that may prevent crashes and injuries.

Southern California Association of Governments (SCAG)

SCAG will employ a multilayered Safe Systems approach across the Southern California region, comprised of six counties and 197 jurisdictions, to address the urgent safety crisis. SCAG will develop plans, pilots, and studies for multimodal community projects to increase accessibility, mobility, resiliency, and safety. They will seek additional funding for traffic safety efforts and they will award, distribute, or implement over $8 million for safety and multimodal communities planning, including:

• Implementation of the Go Human Safety & Encouragement Campaign which includes co-branded safety messaging and advertisements available to 25+ partners across the region, 
• Implementation of five temporary safety demonstration projects using the Go Human Kit of Parts Lending Library,
• Award and implementation of ten Go Human Community Hubs with community-based partners aimed towards community-identified and community-led traffic safety strategies, and 
• Amplification of SCAG's existing Safety Pledge and secure additional signatories among SCAG's Regional Council representatives.
   

T-Mobile US, Inc. 

T-Mobile will provide cellular connectivity, Cellular Vehicle-to-Everything (C-V2X) equipment, Internet of Things solutions, technical integration, and end-to-end testing to support The City of Bellevue, WA’s Vision Zero initiative, which aims to eliminate road related fatalities and serious injuries by 2030. The City of Bellevue will leverage T-Mobile network-based Cellular Vehicle-to-Everything (C-V2X) technology and 5G to provide near real-time communications between cars, traffic infrastructure and vulnerable road users, including pedestrians and bicyclists. Throughout this initiative, T-Mobile will continue to support the City of Bellevue as they implement and evaluate various C-V2X use cases designed to detect and protect individuals on the road. This collaboration may inform similar T-Mobile efforts throughout the Nation to advance community-based safety initiatives.

Tahoe Regional Planning Agency (TRPA) 

In alignment with their commitment to protect all roadway users and achieve the goal of zero fatalities and serious injuries, TRPA will identify local safe routes to school champions to lead and coordinate Bike to School Days. In early 2024, TRPA finalized its Vision Zero Strategy that outlines how the Tahoe basin will achieve that goal. As part of that effort, TRPA will coordinate with and support local jurisdiction grant applications for transportation safety projects. TRPA will work with news outlets to ensure that they apply a Vision Zero lens to when publishing media content on crashes and roadway safety (that is, avoiding victim-blaming language, and encouraging the use of “crashes” not “accidents”).    

Together for Safer Roads (TSR)

TSR is dedicated to bringing the public and private sectors together in shared partnerships to create safer operators, systems, and ultimately roads. In 2023, these efforts will center on three key programs, including recruiting new fleets for TSR’s Focus on Fleet Safety initiative, a workforce development program for small to mid-sized fleets. TSR will also expand its Truck of the Future pilot, equipping public-and private-sector fleets with 360-degree camera technology to reduce driver blind spots. Lastly, TSR will launch its new Direct Vision Vehicle Rating System, providing fleet owners with actionable information and empowering them to better advocate for safer, high-vision trucks.

Traffic and Parking Control Company (TAPCO) 

TAPCO uses its Wrong-Way Alert Systems with smart city software to detect wrong-way drivers on high priority locations, such as freeway off-ramps. The technology triggers an alert to traffic officials and connected vehicle technology of a wrong way driver. In 2024 and early 2025, TAPCO will host two educational crosswalk safety webinars and continues to hold free, monthly 30-minute webinars to educate the industry on new products and technologies. They will also demonstrate crosswalk visibility enhancements at over 20 tradeshows and conferences throughout the remainder of the year, reaching thousands of attendees. TAPCO continues to develop enhancements to their pedestrian crosswalk system and aims to have at least 5,000 additional crosswalks installed nationwide by 2025.  

Transurban

Transurban operates over 60-miles of dynamically-tolled High-Occupancy Toll lanes, dubbed Express Lanes, in Northern Virginia through a public-private partnership with the Commonwealth of Virginia. Through several programs and partnerships, Transurban has advanced Vision Zero—from Child Passenger Safety Checks to messaging initiatives to reduce speeding and increase seat belt usage. In 2024, Transurban will extend a pilot study to understand driver demographics most vulnerable to seat belt non-compliance followed by targeted campaigns to improve compliance and will deploy speeding campaigns and evaluate their effectiveness in reducing speeding in highway work zones. Recently, Transurban partnered with local stakeholders to advance a FHWA grant to demonstrate how connected and autonomous vehicles (CAVs) can increase safety on US highways; demonstrations will continue into 2024. Transurban’s Express Lanes are equipped with advanced traffic monitoring technology and leverage a proprietary back-end system that allows the roadway to talk to CAVs—augmenting the vehicle’s ability to predict and respond to hazards like debris, construction zones, and emergency vehicles. 

Travelers Marketing

In conjunction with state transportation departments, Travelers Marketing partners with private-sector brands to enhance state services and safety initiatives, such as its Safety Service Patrol program, which manages traffic incidents and prevents secondary crashes. Travelers Marketing’s latest initiative with state entities, entitled “Road Safety Communications: Community Outreach & Engagement (RSC),” addresses entrenched road safety issues in vulnerable communities where crashes, injuries, and fatalities occur at an inequitable rate. This program engages affected communities in the creative development and ongoing management of roadway safety initiatives. Travelers Marketing will use its project playbook to engage local stakeholders with influence in the community to develop and refine campaign messaging and distribute campaign materials. Campaign reach will be amplified with support from state entities and private-sector brands.

Read Travelers Marketing press release.

Trihydro Corporation 

Trihydro Corporation is committed to helping State DOTs deploy connected vehicle (CV) technology to reduce traffic crashes by enhancing its Situation Data Exchange (SDX), a national platform for data exchange and CV messages, available free of charge to State DOTs. SDX enables State DOTs to disseminate Traveler Information Messages (TIMs) using third-party infrastructure such as satellite and GPS tools. In 2023, Trihydro will explore ways to enhance the capabilities of SDX, including adding new center-to-center communications to support communications of cross-border issues with States, integrating a map to visualize broadcasted TIM messages that include weather overlays, and further developing tools that ease development and integration of States’ CV messages with SDX to ensure that more drivers can benefit from TIMs. In 2024, Trihydro will explore enhancing the capabilities of SDX by expanding the connected vehicle message sets to include Roadside Safety Messages. 

Read Trihydro's press release.

Truckload Carriers Association (TCA)

TCA commits to delivering a webinar to its membership about the benefits of adopting Automatic Emergency Braking and other safety improvement technology to improve the safety performance history of TCA members nationwide.

Truck Safety Coalition (TSC)

TSC will encourage Adoption of Safety-Proven CMV Countermeasures by highlighting the harrowing experiences of truck crash victims and survivors caused by the lack of widescale adoption of proven CMV safety countermeasures. TSC will also feature webinars highlighting the efficacy of measures such as AEB, ADAS, Underride Guards and Speed Limiters.

Uber

Uber will build on its existing multimodal road safety investments by launching three new commitments: supporting Vision Zero efforts and aligning with the Safe System Approach; doubling down on the company’s proven impact in reducing drunk driving by pledging $500,000 in new prevention efforts in five states; and launching new bike safety features to help keep people on bikes safe, including expanding bike lane alerts and launching a bike safety checklist for couriers.

Read Uber’s press release.

United Parcel Service, Inc. (UPS)

UPS commits to installing automatic emergency braking (AEB) on each new class 7 and class 8 vehicle it procures. UPS operates a tractor trailer system that uses a domestic long-haul fleet of approximately 16,000 class 8 vehicles. AEB helps reduce and mitigate collisions by automatically applying a vehicle’s brakes if sensors detect that the vehicle is approaching an obstacle too quickly. This public commitment will ensure UPS continues to put vehicles equipped with advanced safety technology on the roads.

Read UPS's social media post.

Utah Department of Transportation (UDOT)

UDOT adopted an updated approach to setting speed limits on Utah’s highway system and will continue to make concerted efforts to improve roadway markings throughout their highway system. In 2024, UDOT will accelerate adjustments to its speed limit setting policy that references the 85th percentile in appropriate scenarios, but also provides guidance and flexibility in roadside environments to allow designers to identify safe speeds on a given roadway. In 2024, UDOT will continue its $26 million effort to improve lane visibility on major freeways through reflective markings and will continue to incorporate wet reflective markings and increase funding for pavement marking maintenance.

Utah Transit Authority (UTA)

UTA commits to prioritize safety in all aspects of its culture and business practices with a goal of zero fatalities. UTA will upgrade cameras on their bus and rail fleet vehicles in 2023 and 2024 and will upgrade fencing to prevent trespassing onto active rail lines. Additionally, UTA worked in partnership with Salt Lake City, Utah DOT, and others to build a new walking and bicycling bridge over the railroad tracks at 300 North, an important connection for high school students as well as gaining access to a local library and neighborhood shops; the new bridge will open in Winter 2023. Lastly, UTA will continue to provide Question, Persuade and Refer (QPR) suicide prevention training and CPR/AED/First Aid training to UTA employees and will continue to participate in community events to promote rail safety throughout 2024, including volunteering in safety-oriented organizations such as Utah Operation Life Saver.

Virginia Department of Transportation (VDOT)

In 2024, VDOT will accelerate adoption of an updated speed limit setting process and procedures to incorporate more contexts as outlined in NCHRP Report 966. VDOT will review project design speed setting, specifically focusing on locations where vulnerable road users are expected to be present. Additionally, VDOT will identify how to best incorporate Road Safety Assessments throughout project development and delivery. The aim is to develop processes and procedures that VDOT can pilot on several project types throughout 2024. Lastly, VDOT will expand implementation of the Safe System approach guiding principles, which are integrated into their 2026 State Highway Safety Plan. 

Vision Zero for Youth (FIA Foundation and National Center for Safe Routes to School)

Vision Zero for Youth will continue its leadership award to highlight various communities that have taken bold steps to advance youth pedestrian and bicyclist safety, including infrastructure improvements, policy changes, and youth engagement. Press releases, social media, award ceremonies, media coverage, and conference/webinar presentations will help highlight and disseminate good practices in prioritizing road safety for young pedestrians and bicyclists.

Vision Zero Network (VZN)

VZN will develop new resources to help communities build and mature their Vision Zero programs. VZN is developing a 2023 series of Vision Zero 101 resources and learning opportunities to support communities, especially local, regional, and Tribal communities, to build their Vision Zero work on a strong Safe System foundation. VZN is also developing a new resource for communities to be strategic and intentional in incorporating equity into their Vision Zero Action Plans and ongoing work. The resource will include actionable steps for practitioners and others to place equity at the forefront of planning, infrastructure, and investment decisions to advance safe mobility for all people. This resource will be available free online in early Spring 2023 and will be accompanied with a series of discussions, webinars, and trainings.

Viva

Viva’s artificial intelligence (AI) computer vision technology platform can help communities identify, prevent, and make improvements to dangerous areas by gathering accurate, real-time data on behavioral trends and interactions between road users, including those moving outside of a vehicle such as pedestrians, cyclists, E-scooters. Viva is working in collaboration with cities, states, consultancies, and operators by collecting their input for product development and hosting lunch and learns to improve measurement of safety data and to accelerate adoption of quality safety data. In 2023, Viva released their Smart Road Safety solution, which supports safety engineers in identifying potential conflicts through its near miss feature and educates them on integrating quality data to measure, manage and maintain the safety of those traveling outside of a vehicle. Viva will increase awareness of the Smart Safety System approach by producing case studies, facilitating road safety webinars and hosting tailored demos. Viva also plans to present on how their AI computer vision sensors support traffic monitoring and road safety at the Cities Today Institute event in February, 2024 and the Association of Metropolitan Planning Organization (AMPO) 2024 Planning Tools & Training Symposium in May, 2024.

Washington D.C. Deputy Mayor's Office for Operations and Infrastructure (DMOI)

DMOI is home to the D.C.’s Vision Zero Office and Highway Safety Office (HSO). In 2024, DMOI launched the Safe Communities Program, a monthly call-to-action that brings together stakeholders, champions, and HSO grantees to discuss implementation of the National Road Safety Strategy. Using a data-driven approach, the group is working to engage the unhoused population, which account for nearly 10% of roadway fatalities in D.C. and college-age individuals, which account for nearly 25% of serious injuries. Using innovative practices, DMOI hopes to engage D.C. communities historically left behind. Additionally, HSO is funding 31 "Innovation Grants" in 2024 to try new practices in curbing impaired driving.

Washington State Department of Transportation (WSDOT)

WSDOT will center the Safe System Approach within its updated State Strategic Highway Safety Plan and will update its agency policy, guidelines, and manuals to prioritize safety. WSDOT also implemented Complete Streets legislation that requires a Complete Streets approach on all projects over $500,000 to improve the safety and connectivity of the transportation system. Additional initiatives include implementing guidelines for an injury minimization speed setting approach, developing assessment and evaluation tools to understand how the transportation system serves vulnerable road users, and implementing a work zone safety reset to improve worker safety.

Waymo LLC​​​

Waymo supports the USDOT NRSS and the goal of eliminating roadway fatalities by advancing Safer Vehicles and Safer Speeds through the research and deployment of its fully autonomous ride-hailing service, Waymo One. Expanding that technology to reach more communities and riders has the potential to help reduce fatalities and serious injuries. Waymo will also publish additional research in 2023 and beyond relating to autonomous vehicle safety, AV insurance claims, and the Waymo Driver’s performance, which will help educate the public and policymakers about an important new road safety technology and the positive effects to help reduce injuries and fatalities on our nation’s roadways.

West Virginia Department of Transportation (WVDOT) 

The WVDOT is committed to reaching zero fatalities and serious injuries on their roadways by 2050 as reflected in the State’s Strategic Highway Safety Plan (SHSP). WVDOT plans to accomplish this objective by incorporating proven safety countermeasures throughout the State and by developing or improving existing policies for countermeasures used such as enhanced curve delineation. WVDOT will replace all warning signs leading into high risk curves, implement 10 lighting projects to install high mast lighting near curves, and upgrade non-compliant guardrails. In 2024, WVDOT will also develop a revised Transportation Management Plan policy to address identified issues in their current policy and will implement and standardize smart work zone technologies such as speed monitoring in work zones, variable speed limits, and travel time notifications. Additionally, WVDOT will expand its intelligent transportation system into rural areas by replacing all statewide Road Weather Information Systems and by implementing 10 closed circuit television system projects at interstate interchanges as new lighting is installed. They will also implement two projects to review truck parking and truck restrictions aimed at improving communication to commercial motor vehicle drivers.

Wisconsin Bureau of Transportation Safety (BOTS)

BOTS will focus its efforts on applying the Safe System Approach and will support its network of counties throughout the state via the county’s Traffic Safety Commissions. Traffic Safety Commissions include cross-discipline membership such as enforcement, health, engineering professionals and community leaders. In 2024, BOTS will draw on their Triennial Highway Safety Plan to organize 50 Rider Education Grants and 100 enforcement grants to facilitate behavioral safety programs and projects. BOTS will increase engagement with its Buckle Up, Phone Down media campaign that addresses two of the leading causes of crashes in Wisconsin in 2024 and will initiate a new campaign, “Control Your Drive”, targeted towards younger male drivers that are predominate in Wisconsin’s crash data. Additionally, BOTS will develop a grant and coalition to target Wisconsin Injury Prevention Network’s response efforts to the high-risk areas communicated through their Community Maps, real-time data, program. BOTS will also advance the Predictive Analytics function of their Community Maps to help identify dangerous locations before a crash occurs. 

Wisconsin Department of Transportation (WisDOT) 

WisDOT’s top priority is a safe multi-modal transportation system in pursuit of zero deaths on the transportation network. In 2023, WisDOT launched its Safety-First Initiative, which includes a department-wide Community of Practice that provides opportunities for cross-division collaboration and deepens subject-matter expert’s knowledge of safety-related best practices, including the WisDOT Safety Speaks guest lecturer series. In 2024, Safety First experts will explore opportunities to leverage innovative technology and safety data platforms, including ways to implement existing, new, and cutting-edge behavioral and engineering safety countermeasures. Additionally, WisDOT is expanding the use of centerline rumble strips as a proven safety countermeasure that can significantly reduce fatal and injury crashes on two-lane rural roads. WisDOT is also updating its Safety-First website in 2024 to educate, inform, and collaborate on the Safe System Approach to decrease crashes on the state’s multi-modal system.

Women In Trucking Association, Inc. 

During “Our Roads, Our Safety Week” May 7-13, 2023, the Women In Trucking Association conducted social media outreach. Members shared ways to keep our roads safer, such as a truck’s tendency for wider turns and stopping distances and the Smith5Keys for safe driving. Women In Trucking will continue to share stories from its Image Team, which is comprised of professional truck drivers. Women In Trucking will share safety messaging, including messaging around distracted driving and the importance of sharing the road, with its 115,000 social media followers and through publication of its e-newsletter, which reaches roughly 7,000 readers.

WSP USA, Inc. 

WSP is currently working with over 30 public agencies to develop Comprehensive Safety Action Plans to help create safe and livable communities for residents and visitors and address high-injury network challenges. Each Action Plan’s comprehensive planning studies includes an extensive public outreach program with a focus on equitable outcomes, development of policies to support safe systems implementation, and development of feasible engineering corridor concepts for implementation to move the needle towards zero fatalities. Additionally, across its 300 offices, WSP will be reaching out to high schools and universities to talk about the importance of walking/biking to school and the dangers of distracted driving. Lastly, WSP is planning for and deploying V2X technology, implementing transportation systems management and operations (TSMO) for safety, and developing a new series of public webinars around Vision Zero and the lifecycle of the SS4A program for 2024 and 2025, including the upcoming safety implementation and demonstration programs. Read the September 2024 press release from WSP.

Wyoming Department of Transportation (WYDOT)

WYDOT supports the goal of zero roadway fatalities and has a long history of implementing proven safety countermeasures and strategies focused on the prevention and reduction of crashes. In Fall 2023, WYDOT completed a Wildlife Crossing project that included nine underpasses and 17 miles of eight-foot-tall fencing to encourage wildlife’s use of the underpasses. During 2024, WYDOT will collect data and monitor the project. WYDOT will also commence preliminary design on a $24.3 million Habitat Connectivity Corridor Expansion Project during 2024 to mitigate wildlife vehicle collision fatalities and improve wildlife connectivity. WYDOT’s FY2024-FY026 Wyoming Triennial Highway Safety Plan outlines their goals for 2024, including increased drug and alcohol detection and analysis training for law enforcement, traffic safety outreach and education, and the development of mass media campaigns including a campaign around motorcycle awareness. Additionally, WYDOT will carry out youth programs and child passenger safety training and inspection events throughout 2024.