Policy Document

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Performance Measurement and Reporting

Updated: Tuesday, April 11, 2017

The Department of Transportation (DOT) and our Operating Administrations use Google Analytics to capture statistics on our websites. These statistics help website managers measure and report on users, sessions, most visited pages, and more. DOT also participates in the General Service Administration’s (GSA) Digital Analytics Program (DAP) and deploys the DAP tracking code on all of its public facing websites. The DAP provides agencies with free quantitative analytics to inform website management. Participation in the DAP does not preclude agencies from using other analytics programs.  DOT use of web measurement and customization technologies complies with OMB Memorandum M-10-22, Guidance for Online Use of Web Measurement and Customization Technologies.

Performance Measurement and Cookies or Other Tracking Devices

DOT and all Operating Administration (OA) websites use “persistent cookie” technology.  Persistent cookies (also known as browser cookies or tracking cookies) are small text files that are placed within your browser so that every time you go back to the same website, your browser sends a text file to the website’s server. These cookies may collect non-identifying information, such as the type of browser you are using, the day and time you access a website, and some geographic information. None of these cookies store any of your personal information.

DOT also uses Google Analytics to analyze website traffic to our website. Google Analytics uses HTTP Cookies to "remember" what a user has done on previous pages/interactions with the website. DOT may in turn share this data with other government agencies.  

Most Internet browsers automatically accept persistent cookies. If you don’t want to accept cookies, you can change your browser’s options to not accept them or to prompt you before accepting them. Here’s how to disable cookies.

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