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Denise Bakar

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Denise Bakar
Strategic Communications & Partnerships Manager, HASS COE

Denise is a manager at the USDOT Highly Automated Systems Safety Center of Excellence (HASS COE). She leads strategic communications and partnerships, developing engagement strategies that help build collaborations and coalitions critical to the HASS mission of serving as a USDOT-wide expert resource on the safety implications of highly automated systems. Previously, Denise was a manager at Deloitte, where she developed and led the execution of high-visibility brand and organizational change strategies for big technology companies invested in autonomous mobility. Denise also led communications and developed program strategies for the Federal Highway Administration Saxton Transportation Operations Laboratory and the CARMA Program, where she implemented an integrated approach that generated triple-digit growth in engagements and partnerships. She has developed global marketing strategies for luxury car brands, nonprofit organizations, professional athletes, and media personalities. Denise received an MBA from the George Washington University, an M.A. in Strategic Communication from American University, and a B.A. from the University of Virginia.



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