This consent order concerns the unlawful holding out of air transportation by R&M Aviation, Inc., (R&M) a licensed direct air carrier, as "AeroCare Medical Transport System, Inc." (AeroCare), a name not listed on its Part 298 registration, in violation of 14 CFR 298.36 and 49 U.S.C. 41101. It also concerns unlawful conduct by AeroCare, which merged with R&M in 2009, at the time AeroCare was an indirect air carrier specializing in air ambulance services, but held out air transportation as a direct air carrier, without the economic authority to do so, in contravention of 49 U.S.C. §§ 41101 and Order 83-1-36. These violations also constituted unfair and deceptive trade practices and unfair methods of competition in violation of 49 U.S.C. § 41712. This consent order directs R&M to cease and desist from such further violations and assesses R&M a compromise civil penalty of $60,000.