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Allies in Action

    USDOT has launched a Call to Action campaign, inviting stakeholders to share how they are embracing the National Roadway Safety Strategy (NRSS) vision of eliminating roadway fatalities. The Call to Action encourages stakeholders to redouble their efforts and share how they are: 

    • Taking steps to actively reduce the number of deaths and serious injuries on America’s roads and streets
    • Expanding adoption of a Safe System Approach and a Zero Fatalities vision
    • Transforming how we as a nation think about road safety

    Is your organization committed to zero fatalities? Join us.


    First Movers

    The stakeholders listed below have already committed to taking specific action in 2023 to reduce serious injuries and deaths on our roadways: 


    3M will help to improve visibility and safety on the roadway by helping road agencies determine how reflective signage and lane markings can make things like dangerous curves, stop-controlled intersections, and bike lanes safer; protect vulnerable road users like pedestrians, cyclists, and school children by improving 100 school zones, updating crosswalks and signage using 3M reflective materials; advance connectivity for road agencies to their roadway assets through deployment of a new Impact Detection System that notifies road authorities when a roadway asset is compromised and helps it get repaired quickly; and improve equity in our transportation system by committing $50 million to address social justice and racial opportunity gaps. A portion of those dollars go to invest in transportation equity initiatives, like the work 3M did in Providence, Rhode Island, with the Hope Street Urban Trail, a temporary demonstration project to connect the underserved Mount Hope neighborhood to schools, a community center, a library, and a commercial district. 

    5G Automotive Association (5GAA)

    5GAA is working to advance the deployment of Cellular-Vehicle-to-Everything (C-V2X) technologies to help vehicles talk to one another as well as their surrounding infrastructure and other road users, leading toward improved road safety and transportation efficiency. 5GAA will work closely with public and private sector partners to facilitate the deployment of C-V2X direct communications in the 5.9 GHz band as well as complementary C-V2X network communications. In 2023, 5GAA will publish a publicly available, peer-reviewed, guide to infrastructure owners and operators to deploy C-V2X technologies. 

    Read 5GAA's press release.


    Commit to Zero Fatalities. To make our roadways safer for everyone, we can't do it alone. We need you. Join us!AAA will continue to fund and publish new case studies and research aimed at understanding the factors contributing to unsafe roads and how to better implement the Safe System Approach. In collaboration with Johns Hopkins and the UNC Highway Safety Research Center, AAA will develop a guidance report for use by engineering and behavioral highway safety practitioners interested in adopting Safe System principles.

    Alliance for Automotive Innovation (Auto Innovators)

    Auto Innovators will continue to support NHTSA’s efforts to improve the New Car Assessment Program (NCAP) by advocating for the adoption of safety technologies, including automatic emergency braking and auto high beam, among others. Auto Innovators will continue to educate consumers about important safety features in vehicles and work with NHTSA to drive adoption of these systems in order to achieve real-world safety benefits. Auto Innovators views NCAP, and free services to make the public and States aware of open vehicle recalls that can be resolved at no-cost, as significant pieces of the Safer Vehicles aspect of the holistic Safe System Approach.

    Alameda-Contra Costa Transit District (AC Transit)

    AC Transit will redesign, or work with other entities to redesign, roadways in order to maintain safe speeds and to minimize conflicts between modes that utilize roadways. This includes the execution of Rapid Corridor Projects that shift the location of transit stops from before to after an intersection as well as the construction of bus passenger boarding islands and bulb-outs, as well as Quick Strike Projects which improve safety, reduce travel time and increase bus line reliability through roadway reconfigurations, traffic signal modifications, and bus stop improvements such as bus boarding bulbs.


    Amazon will invest $200 million in new safety technology to be deployed across our fleet of trucks and vans in 2023, raising the bar on safety. This commitment ensures Amazon’s vehicles are best-in-class in safety and sustainability and incorporate industry-leading technology to make vehicles and drivers safer.

    Read Amazon's press release.

    Amazon Web Services (AWS)

    Amazon Web Services (AWS) is committing more than $500,000 to build and demonstrate innovative technology solutions that could be implemented to scale and improve the efficacy of the NRSS initiative. AWS’s cloud solutions, including advanced analytics and machine learning capabilities, could support the ability to collect and analyze critical data, conduct important research, and derive strategic insights to support the creation of a safer national roadway.

    American Association of Motor Vehicle Administrators (AAMVA)

    AAMVA has innovations underway to update policies, practices, and systems that will facilitate electronic exchange of driver history record information, increase the number of states that use the Driver History Record of State-to-State to transmit out-of-state convictions, upgrade the Commercial Skills Test Information Management System, and develop modernized commercial driver skills test protocols that target safe behaviors.

    American Association of State Highway and Transportation Officials (AASHTO)

    AASHTO has initiatives planned and underway to support safety for all road users that include:

    • Conducting a Safety Summit to energize incorporating safety more comprehensively throughout state DOT activities and the project lifecycle.
    • Developing resources to support implementation of the Safe System Approach throughout all facets of a state DOT’s work and among all staff.
    • Updating AASHTO’s “Green Book” to provide expanded discussions of flexibility in existing design guidelines to more comprehensively address the needs of all road users from environmental, contextual, and community perspectives.
    • Updating AASHTO’s Highway Safety Manual with additional research-based methods for considering safety impacts of decisions on additional facility types and more comprehensive consideration of pedestrian and bicyclist safety.
    • Advancing safety in project decisions through research on safe system implementation, active transportation safety, and data-driven safety analysis.
    • Promoting a culture of safety across the AASHTO community and within state DOTs.
    • Disseminating leading practices and tools to support state DOTs in accelerating enhancements to their programs and procedures for improved safety.
    • Sharing methods among states for  quantifying safe system concepts and including safety-related equity issues in programming and project decisions.

    American Bus Association (ABA)

    ABA will encourage increased motorcoach passenger seatbelt usage through the promotion of a passenger pre-trip safety message (video) and promotional and educational kit materials from Sara’s Wish Foundation’s “Be Safe … Sit, Click, Ride” campaign. ABA will also promote safe driving practices and speed management by providing online, registered entry level driver training courses and in-person educational outreach on remedial or refresher driver training, including recommended best practices for ongoing driver evaluation.

    American Honda Motor Co., Inc. (Honda)

    Honda will continue to invest in driver safety education initiatives for young drivers, specifically teens and young adults. Planned initiatives for 2023 include: providing grants for organizations focused on teen driver safety through Honda’s corporate social responsibility efforts; teaming up with the National Safety Council’s DriveitHOME program to offer free virtual parent nights to educate parents of young drivers; and offering free, dedicated educational resources for teen drivers on its consumer website.

    American Motorcyclist Association (AMA)

    AMA will work with State and local partners to encourage innovative approaches to motorcyclist safety and to ensure motorcyclists are included in zero road fatality programs. AMA will advocate for local road authorities to make use of the publications produced by FHWA based on the recommendations of the Motorcyclist Advisory Council , which describe safer barrier design, roadway design, construction, and maintenance practices as well as how to include motorcyclists in the architecture and implementation of intelligent transportation systems. AMA will support efforts that addresses issues with motorcycle training, including the evaluation of how solutions perform and advocating for more affordable training options. AMA will partner with research organizations to advanced crash avoidance technologies for motor vehicles consistently detect and safely interact with motorcyclists on the road. 

    American Public Transportation Association (APTA)

    In 2023, APTA plans to conduct 12 Safety Spotlight Webinars as well as sessions on safety at the 2023 APTA Mobility, Rail, and Annual Conferences. APTA will also convene its annual Mid-Year Safety and Risk Management Seminar in late 2023, which benefits the nation’s transit agency safety and risk management professionals. Finally, APTA has published many safety-related standards and recommended practices, including those on hours of service, fitness for duty, roadway worker protection, safely operating in yards, and rulebook development.

    American Road & Transportation Builders Association (ARTBA)

    ARTBA will advance safety in work zones by promoting automated speed safety enforcement in work zones and providing recommendations for successful implementation; encouraging the use of positive protective measures between workers; reducing intrusions into roadway work zones and sharing best practices; and publishing a new National Work Zone Safety Information Clearinghouse website.

    Read ARTBA's press release.

    American Society of Civil Engineers (ASCE)

    ASCE’s Transportation and Development Institute (T&DI) will host the ASCE International Conference on Transportation and Development in Summer 2023 which will include topics critical to transportation safety such as safety and operations in highway work zones, technology to improve highway-rail grade crossing safety, and pedestrian and bicycle facility operation and safety. ASCE will offer continuing education courses that discuss transportation safety.  

    American Trauma Society (ATS)

    In 2023, ATS will celebrate the 35th anniversary of its National Trauma Awareness Month with the campaign “Roadway Safety is No Accident,” including development and dissemination of materials and programs designed to prevent traumatic injury, weekly newsletters to members, and webinars to increase the visibility of the roadway safety crisis. ATS advocates for and supports the trauma care system, trauma prevention programs, and for survivors of trauma and their families by providing resources that assist on a full range of highway safety topics including distracted driving, impaired driving, teen drivers, older drivers, helmet use, pedestrian safety, seat belt use, child passenger safety, injury related data, and trauma survivor support. Through the collaborative Trauma Information Exchange Program, ATS maintains an inventory of trauma centers in the U.S., collects data and develops information related to the causes, treatment, and outcomes of injury, and facilitates the exchange of information among trauma care institutions, care providers, researchers, and policy makers.

    American Trucking Associations (ATA)

    ATA’s Share the Road Program commits to conducting highway safety outreach to at least 100 schools and public events about the importance of sharing the road safely with large trucks. ATA’s Law Enforcement Advisory Board will continue to enhance the relationship between the trucking industry and law enforcement, resulting in the shared goal of highway safety for all road users. ATA’s Public Awareness Campaign on Work-Zone Safety will raise awareness for highway safety in work zones.

    Read ATA’s press release or view ATA's video commitment.

    AnnaLeah & Mary for Truck Safety (ALMFTS) 

    ALMFTS is currently collaborating with State Highway Patrols and various safety groups to demonstrate how the installation of underride protection equipment and other engineering solutions can reduce the severity of crashes during a two-day Underride Crash Test Event. The event will be held in at least four regions throughout the U.S. during 2023. Each regional event will include multiple crash tests, a keynote speaker, and panel discussion to help the industry understand the danger of underride, the need for improved reporting, and underride protection solutions.

    Association of Transportation Safety Information Professionals (ATSIP)

    ATSIP recently formed an Impaired Driving Arrest Records Task Force to identify challenges State may have when reporting arrests and to provide guidance to States regarding data reporting, sharing, and integration, as well as strategies for mapping impaired driving systems. ATSIP will provide guidance on improving the quality and use of traffic records data including crash, driver, vehicle, roadway, citation and adjudication, and injury surveillance records. Additionally, ATSIP will update the ANSI D16 Manual on Classification of Motor Vehicle Traffic Accidents and will host the Annual Traffic Records Forum for peers to exchange ideas, best practices, and solutions to challenges regarding traffic records data, software, and policy. 

    Audi of America, Inc. (Audi)

    Audi will continue to advance its development of cellular vehicle-to-everything (C-V2X) safety systems, while supporting the deployment of applications and public improvements that can measurably protect those most at risk in traffic. Audi believes that C-V2X communications in the 5.9 GHz wireless spectrum will be an essential cornerstone of any commitment to a nationwide Zero Fatalities goal by helping motorists better recognize when they approach vulnerable road users, including children around school zones and buses, road work crews, pedestrians, and bicyclists. To expedite community investments in needed infrastructure, Audi will also further initial deployments that highlight C-V2X safety use cases across the country.

    Baltimore Regional Transportation Board (BRTB)

    In 2023, the BRTB will produce best practices, case studies, and guidelines for incorporating the Safe System Approach into Local Strategic Highway Safety Plans. They will also provide technical assistance to local partners. The BRTB will also adjust the annual traffic safety performance measure discussion to address each principle of the Safe System Approach in working to achieve the targets.

    Broward County Transit (BCT)

    BCT will implement an extensive 10-week training for all new bus operators including behind the wheel instruction utilizing documented best practices to reduce bus-related collisions and fatalities. BCT is committed to providing ongoing refresher training to all BCT bus operators as well. In 2023, BCT rolled out an internal “share the road with bicyclists” campaign, including a bicyclist awareness video, bus operator briefings, and social media postings focused on reducing the likelihood of collisions with bicyclists along BCT routes and terminals. Lastly, BCT will install pedestrian collision-avoidance technology on its new electric fleet of buses and aims to retrofit the entire BCT fleet.

    Build The Era

    Build The Era created its own Rules of Road Safety to define what it believes road safety should be and what it believes should govern public actions to improve national road safety. Build The Era is launching a series of nationwide actions to promote and distribute its 10 Rules of Road Safety widely. One action includes initiating a Conversation Series in 2023, which includes a live webinar session based on each Rule of Road Safety. Conversations will engage leaders who are actively practicing the Rules of Road Safety and highlight promising practices. Build The Era will also provide early childhood education around the benefits of roundabout design through its children’s book, Ronda Loves Roundabouts

    Read Build The Era's press release

    California State Transportation Agency (CalSTA)

    CalSTA will expand safe transportation options for all road users by incorporating the Safe System Approach in California’s Strategic Highway Safety Plan (SHSP), reaffirming the State’s vision of zero traffic fatalities and serious injuries by 2050; implementing a Road Safety Action Plan to coordinate statewide review of Caltrans safety policies, procedures, and practices; and establishing a Highway Maintenance-4 Safety Pilot Program to quickly implement proven countermeasures at more than 2,000 locations by 2024. CalSTA is creating a joint Interagency Transportation Equity Advisory Committee with the California Transportation Commission and Caltrans to elevate diverse and historically marginalized voices. Lastly, CalSTA is launching a statewide "call to action" campaign for roadway safety led by the California Office of Traffic Safety. 

    Centers for Disease Control & Prevention (CDC)

    The CDC’s Active People, Healthy Nation will work with funded recipients and national partners to support plans to adopt and implement Complete Streets policies, Safe Routes to School programs, and Vision Zero plans. CDC will continue to provide public health leadership to advance proven prevention strategies and support the Safe System approach for motor vehicle crash and injury prevention. To advance innovative and collaborative actions, CDC entered a multi-year Memorandum of Understanding with DOT’s National Highway Traffic Safety Administration.

    Check To Protect Coalition

    The Check To Protect Coalition commits to help reduce the nearly 50 million unresolved vehicle safety recalls posing urgent risks to occupants. More than one in five vehicles currently have open vehicle safety recalls which may result in an increased risk of serious injury or death in a crash. The Check To Protect Coalition will expand its collaboration with nationally certified Child Passenger Safety Technicians to integrate vehicle recalls within the National Digital Car Seat Check Form. Additionally, Check To Protect will expand work with underserved communities, including planned in-person events in 2023 with the possibility of mobile vehicle safety recall repair. Check To Protect is collaborating with Tribal entities to create community-specific messaging and peripherals, and identifying educational opportunities, as well as with various U.S. Military entities. 

    Chicago Transit Authority (CTA)

    CTA is working closely with Chicago DOT (CDOT) to develop “Better Streets for Buses,” a framework that will identify key corridors for ongoing bus-focused street infrastructure improvements and to advance a toolbox of street treatments that mitigate safety risks and encourage safer behaviors. Additionally, CTA plans to evaluate feedback from a 2022 pilot program that installed over 1,300 tactile signs designed to improve access for riders who are blind or low vision to inform program expansion, including upgrades to additional bus stops with tactile signage. CTA will continue to work with key stakeholders and partner agencies to document safety risks, prioritize infrastructure modifications, and improve bus technology and will continue to convene its equitable Transit Oriented Development (eTOD) working group of over 40 community members and stakeholders to advise the City’s progress toward its eTOD goals.

    Read CTA's press release


    As part of the AIVIA Smart Roads program, launched in 2021, Cintra will operationalize machine learning algorithms to detect incidents in near real time by leveraging data from connected vehicles alongside existing detection methods, and then it will pass the incident information on to traffic management centers for verification and transmission to emergency service providers. In 2023, Cintra will focus on developing machine learning tools that predict conditions that may lead to a crash, optimize the deployment of roadside sensors to improve safety outcomes along I-66 Outside the Beltway, and develop behavioral science initiatives to improve the effectiveness of the messages delivered to drivers regarding incidents and emergency response.

    Read Cintra's press release

    City of Houston, Texas

    In 2023, the City of Houston will update their citywide High Injury Network dashboard based on 2019-2022 data as well as create a public-facing dashboard with Vision Zero metrics that will be updated on a quarterly basis. The city will also shift their citywide traffic impact analysis standards from Vehicle Level of Service towards Multimodal Service Standards, initiate two BIL-funded safety projects (RAISE: Telephone Road and SS4A: Bissonnet Corridor), and prepare a citywide freight network. Finally, Houston will participate in Houston Public Library’s Summer Camp program to introduce 100 grade 3-12 students to Vision Zero concepts, and they will collaborate with AAA to host a Distracted Drivers Awareness event.

    City of Phoenix Public Transit Department

    The Phoenix Transit Department will continue implementing advanced safety through the Phoenix Transportation 2050 plan (T2050). The T2050 plan’s progress can be seen with the neighborhood transit study to identify an improved downtown circulator route, and the development of the city’s first Bus Rapid Transit corridor, improving access and mobility between two key transit destinations. Public Transit will continue collaborating with the Street Transportation Department on the implementation of the city’s Roadway Safety Action Plan (RSAP). In 2023, an 11-member Vision Zero Advisory Committee will be established to provide feedback and recommendations on how the RSAP is facilitated. Phoenix Transit continues to partner with its contractors to make safety improvements on vehicles, including cameras to monitor driving behaviors, driver assistance systems that provide warnings for forward collision, lane departure, pedestrian and cyclist proximity, and a speed limit indicator. 

    Coach USA 

    Coach USA has committed to promoting the highest standards of operational safety through its new Destination Zero program, aimed at eliminating incidents and injuries for all roadway users. To accomplish this, Coach USA is enforcing closed-course training to guarantee all new operators have the skills to maneuver buses in various conditions; assigning each new hire an experienced operator as a mentor; and scheduling follow-up meetings with new hires at days 14, 30, 60, and 90 after release into revenue service. Coach USA will also enforce mandatory biannual refresher training that emphasizes Coach USA’s Look Ahead, Look Around, Leave Room and Communicate (L.L.L.C) defensive driving program, as well as mandatory monthly safety meetings for all employees at each location. Lastly, Coach USA utilizes new on-board safety technology to help identify and eliminate risky behaviors.

    Coalition of Ignition Interlock Manufacturers (CIIM)

    CIIM will work with States to stop drunk driving by improving and expanding ignition interlock laws. Ignition interlocks are the only technology currently available that can prevent a DUI offender from starting a vehicle when the driver has been drinking alcohol. CIIM will also work with State agencies and partners to achieve effective implementation of ignition interlock programs and to maximize offender participation.

    Commercial Vehicle Safety Alliance (CVSA)

    CVSA will deliver post-crash training courses, conduct outreach and training to the judicial community, and deliver CMV traffic enforcement training to non-CMV certified law enforcement officials. CVSA’s post-crash training will improve the quality and consistency of post-crash inspections and reporting, resulting in better data for safety officials to rely on when crafting data-driven safety programs. The outreach and training to the judicial community will help lawyers and judges understand the importance of ensuring that the charges on a driver’s record are accurate, and the CMV traffic enforcement training will provide non-CMV certified law enforcement officers with the information and confidence they need to stop CMV drivers engaging in unsafe driving behavior, which is the leading cause of crashes on our roadways.

    Read CVSA’s press release.

    Community Transportation Association of America (CTAA) 

    CTAA will deploy its broad training, certification, and policy agenda to emphasize the importance of a strategic and focused safety culture at smaller transit operators (rural, tribal, small urban, specialized, paratransit, NEMT). CTAA trains approximately 3,000 individuals each month through its on-line and in-person training and certification courses.

    Commercial Vehicle Training Association (CVTA)

    CVTA will present to commercial motor vehicle (CMV) career-seekers and stakeholder organizations in the CMV industry to highlight the importance of safety-focused, high-quality training for new CMV drivers. CVTA’s presentations will also identify the characteristics of high-quality programs for entities that provide funding for truck driver training. Presentations will reach key audiences, including adults seeking new career opportunities, high school students, workforce development boards, state authorities that oversee licensure or registration of truck driver training providers, and government and private leaders of career and technical education programs.

    Connecticut Department of Transportation (CTDOT)

    CTDOT will pursue behavioral change on our roadways through safety pilot programs, enhanced education campaigns, and the pursuit of legislation, including legislation to authorize the use of automated traffic enforcement devices, to lower the Blood Alcohol Concentration to 0.05%, and to require motorcycle helmets for all users. CTDOT is launching a one-year automated work zone speed enforcement project to protect highway workers. CTDOT is also launching a third solicitation for state-funded Community Connectivity Grants to towns and cities across Connecticut; 2023 funds will invest in projects that improve the safety and accessibility for pedestrians, bicyclists, and transit users in urban, suburban, and rural communities. Lastly, CTDOT is partnering with three municipalities as part of the Complete Streets Academy sponsored by Smart Growth America and the National Complete Streets Coalition to learn about Complete Street best practices, improve cross-jurisdictional coordination, and plan and implement quick-build, temporary demonstration projects on state-owned roads. 

    Read CTDOT's press release.


    CTIA, the wireless industry association, launched a new, nationwide “Drive Smart” educational initiative in March 2023 to encourage drivers to put down their phones and follow safe, responsible driving behavior. The multifaceted campaign centers around a PSA-style message that highlights a few of the “1,000 Ways” that passengers can say “no” to distracted driving behavior when their loved ones, friends, neighbors, rideshare drivers, or whomever behind the wheel reach for the phone while driving—stopping the behavior before it results in an accident.

    Cyclomedia Technology Inc. (Cyclomedia) New Ribbon Icon

    Cyclomedia will continue developing and enhancing LiDAR and Georeferenced, High Resolution Imagery technologies and hardware that provide state DOTs and local municipalities with real-world situational awareness of their current road and street networks, allowing them to make better data-driven design and engineering decisions. In 2024, Cyclomedia will innovate around line of service (LOS) analysis for driver safety, Model Inventory of Roadway Elements (MIRE) attribution expansion, and pavement analysis; they will also continue developing Machine Learning algorithms that provide DOTs and municipalities detailed and precise datasets for roadway infrastructure (guardrail, signs, bridges, etc.) and roadway characteristics (medians, curves, shoulders, etc.) that results in data driven countermeasure selection process. Lastly, Cyclomedia will continue to partner with State DOTs in 2024 to pilot the performance and relevance of datasets used to design safer roads and streets.

    Delaware Department of Transportation (DelDOT)New Ribbon Icon

    DelDOT identified intersections as a key portion of fatalities and serious injuries; between 2015-2019, nearly 40 percent of fatalities and serious injuries in Delaware occurred at an intersection. Of the fatalities and serious injuries that occurred at an intersection, 51% occurred at unsignalized intersections. DelDOT emphasized intersection designs in their 2021-2025 SHSP: Towards Zero Deaths and selected 25 low-volume intersections to install All-Way Stop Control (AWSC) and evaluated their impact. The results have provided DelDOT with a creative approach to address safety concerns. Now, DelDOT can consider the usage of all-way stops like traditional preliminary steps which has already occurred for an additional 25 intersections. By the end of 2024, DelDOT aspires to increase their number of intersections converted to all-way stop control by an additional 25 locations.

    Delaware Transit Corporation (DTC) 

    DTC will reduce transit-related transportation injuries by 10% in 2023 and will seek to maintain zero fatalities by using safety performance targets to assess performance of their transit system. DTC established an Accident Review Committee to evaluate the factors involved in injury-related collisions by analyzing collision report data as well as contributing factors such as speed, driver behavior via on board video, and analysis of on-board collision avoidance technology. DTC will use that data to inform training for both fixed route and para drivers. 

    Denver Regional Transportation District (RTD)

    RTD will leverage GPS performance data on non-revenue vehicles to collect speed and risky driving data, provide targeted operator safety training, and to enhance operator safety. In early 2023, RTD reviewed driver data and identified the three most frequent risky behaviors. By the end of 2023, RTD aims to reduce those behaviors by five percent through training and safety campaigns. RTD will also require all bus operators to complete a 10-hour driver training course, and RTD will create and deploy an outreach campaign during 2023 and 2024 focused on enhancing safety awareness and reducing preventable bicycle and pedestrian accidents.

    Read RTD's press release.

    Derq Inc.

    Derq will work with cities, communities, and road owners and operators to provide a safety performance monitoring tool. The tool enhances infrastructure by providing advanced AI technology that can plug into new or existing infrastructure to support improved road safety monitoring. The technology provides real-time predictive alerts for road users, identifies potential conflicts between drivers and pedestrians/cyclists, connects directly with traffic controller systems, and provides an understanding of danger zones in traffic systems where repeated events occur. Derq will provide local and State transportation agencies with a safety scoring framework, developed using data from existing traffic cameras and signal controllers, to better understand where safety issues are happening in real-time. Lastly, Derq will continue to educate agencies about safety technology and how to obtain additional funding to implement these technologies at scale though webinars like the one it facilitated with ITS America in June 2023.

    Read Derq Inc's press release.


    DoorDash is helping Dashers stay safe and focused on the road through their SafeDash and occupational accident insurance. DoorDash is also launching a new set of safety initiatives to further help Dashers stay safe and focused on the road including reduced in-app notifications while driving, piloting advanced telematics to help Dashers learn from their own driving behaviors, and by encouraging customers to not reach out to Dashers via the app when the Dasher is driving.

    Read DoorDash's press release

    Drive Safe GeorgiaNew Ribbon Icon

    Drive Safe Georgia deploys media campaigns concentrated around Anti-Speeding, Child Restraint Safety, and Intoxicated Driving to reduce traffic fatalities in Georgia. Drive Safe Georgia will continue to partner with the Georgia Governor’s Office of Highway Safety and the Georgia State Patrol to produce an Anti-Speeding Public Service Announcement as well as an anti-speeding campaign called “It’s Cheaper and Safer to Drive the Limit.” In 2024, Drive Safe Georgia will partner with the Interstate Carrier Safety Cooperative to conduct a media campaign involving Commercial Motor Vehicles and Motor coaches driving in and around the Atlanta metro area. The new campaign will include the NRSS tagline “Speeding Wrecks Lives.”

    Families for Safe Streets (FSS)

    In 2023, FSS will create a detailed manual for national FSS Chapters and for use by individuals to educate decision makers in their communities. They will also create an online post-crash resource guide to help crash victims navigate through the maze of police, insurance, and district attorneys, among other complex post-crash logistics as well as short training videos for FSS members to use when elevating the voices of those personally impacted. 

    Foundation for Advancing Alcohol Responsibility ( has several programs and initiatives supporting the “Safer People” objective in the NRSS, addressing impaired driving behavior. created an extensive Toolkit to support states and jurisdictions to address High Risk Impaired Driving, which includes repeat offenders and drivers impaired by substances. It also established and will continue to lead the National Alliance to Stop Impaired Driving (NASID) in an effort to eliminate all forms of impaired driving through effective and proven measures. and NASID will continue to collaborate with researchers, state and federal advocacy efforts, public awareness and education, and state implementation of effective programs.

    Fundación MAPFRE

    Fundación MAPFRE programs will continue to improve road safety and to increase awareness of distracted driving risks among young people in Massachusetts and Connecticut. Through its Look Both Ways program, they will engage students across 8 – 10 high school and college campuses in the 2022-2023 school year, testing student’s safe driving abilities through a virtual reality driving simulation experience and an interactive tablet game called React Challenge. Fundación MAPFRE's Road Safety Resource kit provides online materials for educators and students. Additionally, they launched a Public Safety Announcement (PSA) contest to over 600 high schools in Massachusetts. One winning high school will work with a professional production company to bring their script to life. The PSA will be broadcast on television statewide ahead of the 2023 prom and graduation season.

    FIA Foundation

    The FIA Foundation will promote the deployment of FIA’s Road Safety Index among private-sector companies around the world. FIA’s Road Safety Index is an evidence-based tool that helps scale up the Safe Systems Approach globally and aims to elevate and improve road safety throughout the commercial market, utilizing the private sector as a catalyst. Organizations will identify opportunities to improve safety performance throughout their supply and/or value chain. The methodology is similar to that which enables organizations to measure their carbon footprint.  

    Governors Highway Safety Association (GHSA)

    GHSA will promote behavioral highway safety within the Safe System Approach and raise awareness of critical threats to Vulnerable Road Users. GHSA formed its new Equity and Engagement Committee and remains focused on engaging new communities and advancing equity as well as diversifying the highway safety community by building capacity and developing the safety workforce. It will encourage its members to enhance data analysis to identify overrepresented populations; identify and engage non-traditional partners to deliver behavioral programs to underserved communities; and make members aware of Regional Operations’ Technical Assistance efforts. GHSA has also revamped its partner grant programs to spark innovation in community engagement.

    Read GHSA’s press release.

    GridMatrix New Ribbon Icon

    GridMatrix is teaming with cities and states around the US to provide real-time accident and near-miss analysis at intersections and on highways. GridMatrix software converts DOT-owned sensors – such as cameras, radars, LiDARs, and loop assets – into real-time road safety monitors to help detect, monitor, and alert road users about unsafe traffic interactions, including near-misses. This data can provide real-time responses to crashes and can allow traffic engineers to look at near-miss patterns to proactively address hot spots before an accident occurs at the intersection. In 2024, GridMatrix will be growing the scale of its safety operations in one of the biggest U.S. cities. Additionally, GridMatrix is partnering with multiple universities in 2023 and 2024 to highlight the interactions between vehicles and micromobility/pedestrian road users at the borders of urban campuses.

    HAAS Alert

    HAAS Alert, a digital alerting service, will work across the transportation and mobility ecosystem to make lifesaving digital alerts available to reduce collisions and struck-by incidents involving roadside responders and workers. In 2023, HAAS Alert will further equip responder fleets with digital alerting, partner with vehicle and equipment manufacturers to make digital alerting available as an integrated feature, and coordinate with transportation, public safety, and agencies at every level to deploy digital alerting on as many roadway assets as possible. New applications are also being developed to prevent roadway fatalities involving school buses, flooding, wrong way drivers, and wildfires.

    Read HAAS Alert's press release

    Indianapolis Metropolitan Planning Organization (MPO)

    The Indianapolis MPO will complete a study of the most dangerous intersections in its region and will review cost affective changes to those intersections. They will update their crash dashboard quarterly, complete a regional active transportation plan, and continue to advertise the use of their completed Vision Zero Toolkit for Central Indiana communities which provides educational materials, information-packed brochures, and an inspiration guide of design ideas in the form of a “choose your own adventure” guide. Lastly, the MPO will revise their regional Safety Action Plan, as well as aspects of their Metropolitan Transportation Plan (MTP) and Transportation Improvement Plan (TIP) to align with their vision zero commitment made in 2022.

    Insurance Institute of Highway Safety (IIHS)

    IIHS has initiatives underway to:

    • Improve occupant protection systems, enhance collision avoidance systems, and address the safety needs of vulnerable road users outside the vehicle.
    • Improve driver behavior associated with advanced driving assistance systems through consumer information programs, including direct outreach through insurance companies and auto dealers.
    • Expand the acceptance and utilization of safety cameras for speed management and traffic signal compliance through improved messaging with policy makers, practitioners, and the public.
    • Encourage the utilization of multifaceted interventions that integrate engineering, enforcement, and public education approaches to address the challenges of speeding, impairment, unbelted occupants, and vulnerable road user safety.
    • Connect industries and organizations to holistically address road safety challenges.

    International Association of Chiefs of Police (IACP)

    IACP will provide national leadership to America’s policing profession in support of the NRSS. Initiatives include providing training and technical support to police leaders in the equitable, fair and transparent enforcement of roadway safety laws that focus on risky and dangerous driving behaviors, and promoting “Elevate Blue,” an IACP initiative, in partnership with the Department of Justice, Bureau of Justice Assistance and NHTSA, that focusses on the benefits of community-oriented policing.

    Institute for Safer Trucking (IST)

    IST will educate the public about the safety benefits of proven technologies, like automatic emergency braking, speed limiters, and underride protection devices. IST will share information through its Safer Trucking Report, which includes statistics about fatal truck crashes, recommendations to mandate the safety technologies, and by updating fact sheets on automatic emergency braking, speed limiters, and underride protections. 

    Institute of Transportation Engineers (ITE)

    ITE’s Implementing the Safe System Approach Course is a new certificate-based blended learning course that provides an in-depth understanding of the Safe System Approach and its application. The intended audience for the course is transportation planners, engineers, safety data analysts, public health professionals, and other key stakeholders with shared responsibility within the Safe System. Individuals who successfully complete this program will receive an ITE Implementing the Safe System Approach Certificate. Those holding level one and level two Road Safety Professional certifications will particularly benefit from the deep dive into this key safety topic as well as receiving professional development hours or certification maintenance credits.

    It Could Be Me (ICBM) 

    ICBM is a Non-profit Organization with a network of over 300 crash survivors worldwide that support crash survivors to help them navigate the post-crash process environment. In their work, they help survivors share their stories to raise awareness around roadway safety needs. In 2023, ICBM will provide free monthly virtual therapy sessions for crash survivors, sponsor virtual storytelling workshops to help crash survivors articulate their experience with roadway safety, and host a webinar series with various professional fields to provide the knowledge and expertise to navigate their post-crash environment. ICBM also serves as a liaison between organizations that need spokespersons to speak in support of ongoing programs. And, throughout the Summer and Fall of 2023, it will implement a localized messaging campaign in coordination with Colorado DOT to inform the public about the Safe System Approach (SSA).

    ITS America (ITSA)

    ITSA is creating a metrics-driven implementation plan to support V2X deployment. This plan, which will be released in April 2023, details objectives for public and private sector deployers to achieve in 2023 or by 2026, including identifying appropriate deployment metrics. ITSA is also developing messaging on how V2X enhances safety for all road users and messaging to make the technology easier to understand. ITSA is working with industry partners to host quarterly forums on automation. ITSA members and partners are working on a freight automation roadmap paper, set to be released in Summer 2023. Lastly, ITSA’s Digital Infrastructure Working Group will publish a strategy and roadmap in Summer 2023 on how digital infrastructure investments support safety, among other goals, including common use cases that are critical to advancing vision zero goals.

    Jacobs Family Insurance New Ribbon Icon

    Jacobs Family Insurance will promote its “X THE TXT” campaign, encouraging the public not to text while driving because texting kills. Jacobs Family Insurance will target schools in Santa Fe, NM and will measure success by the total number of students who, during the 2023-2024 academic year at school events, sign the pledge not to text while driving.

    Kansas Department of Transportation (KDOT)

    In 2023, KDOT will establish an internal road safety culture team, the SAFE-T Team, to assess and advance organizational road safety culture. KDOT will also leverage state dollars and partner with local and regional agencies to compete for the Safe Streets and Roads for All (SS4A) discretionary grant program and will geographically target transportation safety strategies through their Safety Corridor Pilot Program, the Drive Safe Sedgwick Campaign, and their recently completed Vulnerable Road User Safety Assessment. In April 2023, KDOT will host the 28th Annual Transportation Safety Conference to learn about the latest developments in transportation from experts in the field. Finally, in 2024 KDOT will launch their SHSP update with a new framework that utilizes the Safe System Approach. 

    Kern Medical Center 

    Kern Medical Center, the only trauma center in southern San Joaquin Valley, Bakersfield, California, is conducting two studies to investigate injury patterns, injury severity, and the geographic location of injuries. The studies aim to develop a baseline for the number of injuries, characteristics, and locations of those injuries in the region. Kern Medical Center will then use the results of each study to determine appropriate prevention strategies.

    League of American Bicyclists

    43% of ally commitments focus on vulnerable road users.The League of American Bicyclists will provide technical assistance to local governments and other stakeholders interested in addressing vulnerable road user safety through BIL programs. This will include support to jurisdictions applying for funding through programs such as Safe Streets and Roads for All, Thriving Communities, and Transportation Alternatives. The League will also work with States as they implement the Highway Safety Improvement Program’s VRU Safety Assessment and VRU Special Rule, as well as on speed management and Complete Streets planning.


    Lime’s continued commitment to Zero Fatalities is three-pronged: Safer People—via rider education and in-app reporting feature and sidewalk detection. Safer Rides—by integrating accident detection technology and making safety learnings core to its hardware development. And Safer Decision Making—by sharing city reports with infrastructure and accident detection recommendations to move its partners forward.

    Los Angeles County Metropolitan Transportation Authority (LA Metro)

    LA Metro will collaborate with stakeholders to develop mitigation strategies for bus versus vehicle and bus versus pedestrian collisions through the development of widespread community education campaigns that promote safe behaviors by the public and communications materials such as brochures and pamphlets that reinforce safety rules, procedures, and training for bus operators. LA Metro will deploy safety ambassadors to distribute those materials and will review bus stops to identify hazardous locations. Additionally, LA Metro will install railroad-type four quadrant gates for vehicles and pedestrian gates on bus rapid transit lines requiring signal preemption as well as bus-only lanes and the inclusion of reflective tape and graphics on the back of buses to enhance visibility. 

    Read LA Metro's press release

    Lucid Group, Inc.

    Lucid will be the first all-electric automaker to join an industry coalition focused on informing the public on automated vehicles and advanced driver assistance systems (ADAS). Lucid will leverage the expertise of the coalition and invest in joint communication campaigns to educate consumers on automation technologies. Lucid strives to continually refine the suite of detection, warning, and prevention systems on our vehicles and we believe automakers have a responsibility to convey the capabilities of their vehicles to consumers. Lucid vehicles will continue to come standard with a comprehensive suite of active safety features, including automatic emergency braking, front and rear cross traffic protection, traffic sign recognition, blind spot monitoring, lane departure protection, and rear pedestrian collision protection. 


    Lyft is committed to reducing impaired driving and improving road safety. Lyft will continue to conduct research to understand how rideshare helps reduce impaired driving and provide funding, in partnership with GHSA, for innovative countermeasures to prevent impaired driving during peak times such as holidays. Lyft will continue to promote road safety by offering product features like optional real-time speeding alerts that notify drivers when they exceed the speed limit by 5 mph, and the Smooth Cruiser Program, which provides participating drivers a weekly report of their driving behavior and encourages safer driving practices. Lyft will also continue supporting multimodal transportation by investing in organizations and infrastructure enhancements that improve safety outcomes for those who walk, ride, and roll.

    MAGTEC Products Inc.

    MAGTEC Products Inc. will address road safety through its research and development of advanced Intelligent Speed Assistance (ISA) technology while continuing to work with fleets, technology partners and government partners. ISA technology has proven its ability to effectively reduce speeding behavior in all vehicle fleet types. MAGTEC will expand its current ISA remote vehicle disabling technology to integrate with partners to disable a vehicle being driven by an impaired driver. In 2023, MAGTEC will expand outreach efforts through presentations, webinars, and fact sheets and meet with Federal Agencies including: NHTSA, FMCSA and NTSB to further collaborate with partners. 

    Maryland State Department of Educations' (MSDE) Office of Pupil Transportation (OPT)

    MSDE OPT has consistent communication with all Maryland school systems and supports safety actions throughout the state. The OPT goal is to educate and support local transportation directors on the task of transporting over 600,000 students to and from school daily. Through a multiagency collaboration with the MD School Bus Safety Committee: Maryland Association of Pupil Transportation (MAPT), the Motor Vehicle Administration (MVA), State Police, and the Maryland School Bus Contractors Association we are supporting the Vision Zero goal through: support of the SRTS program, training for school bus drivers and education on distraction awareness and promotion of promising practices.

    Maryland Department of Transportation (MDOT)

    MDOT is extending its implementation of the Context Driven: Access and Mobility for All Users Guide through the application of a new statewide Pedestrian Safety Action Plan (PSAP) using data-driven decision-making to balance access and mobility on its roads. MDOT committed an initial $75 million to construct context-driven improvements at key locations based on historical data. By the end of 2023, MDOT will have completed its 2050 Bicycle and Pedestrian Master Plan Update, conducted a statewide Vulnerable Roadway User Safety Assessment, and initiated an update of its 11-year-old Complete Streets Policy. Most importantly, MDOT is committed to its goal of zero traffic deaths by designing a safe and equitable multimodal transportation network for all users. In summer 2023, MDOT will begin to transform some of its most dangerous highways identified in the PSAP into true complete streets. 

    Massachusetts Bay Transportation Authority (MBTA)

    MBTA will support safer people by conducting monthly Bus Accident Reduction Committee Meetings that review safety performance indicators and targets, investigate findings, and develop corrective action plans, and by continuing to expand training requirements. In 2023, MBTA will implement a Bus Operator Recertification Course that is required of all operators every 2 years. MBTA will support safer roads through its 2023 Bus Network Redesign proposal for bus services, which aims to create more equitable networks with improved service. Lastly, MBTA will support safer vehicles and safer speeds through the integration of new technology that provides advanced driver alerts and technology that monitors driver behavior, speed, and harsh braking events.

    Metropolitan Transit Authority of Harris County (Houston METRO)

    Houston METRO will deploy a robust digital media and employee education campaign through social media as well as through the production of video messaging shared on various METRO-owned media channels that demonstrate risky versus safe behaviors of pedestrians. Additionally, in 2023, Houston METRO will execute a safety blitz campaign, which will include distribution of educational materials to public transit users, targeted and strategic “Be Safe, Be Seen” messaging that encourages safe actions at pedestrian signs and signals, and branded “Safety Doesn’t Happen By Accident” shirts worn by frontline employees as a visual reminder to always keep safety first.

    Missouri Department of Transportation (MoDOT)

    MoDOT will continue to expand implementation of the Buckle Up Phone Down (BUPD) program. The BUPD program challenges Missourians to do their part in making Missouri’s road safer by using their safety belt and putting down, or turning off, their phone. MoDOT initiated the program in 2017, and it has spread steadily across Missouri and several other states. The current program focuses outreach to drivers through educational materials and a BUPD pledge.

    Mothers Against Drunk Driving (MADD)

    MADD will continue to engage impaired driving victims and survivors, ensuring their voices are heard while supporting the NRSS and its goal of zero fatalities. These actions will include providing opportunities for victims and survivors to share their powerful stories, continuing to educate on the dangers of impaired driving, supporting fair and equitable high-visibility traffic safety enforcement of impaired driving laws, and advocating for implementation of an advanced impaired driving prevention technology standard on all new cars.

    National Association of City Transportation Officials (NACTO)

    NACTO will:

    • Partner with the National League of Cities to support small cities (population less than 150,000) in developing competitive applications for SS4A grants.
    • Amplify Federal funding opportunities for safe streets planning and implementation through its peer networks and Designing Cities Conference 2023.
    • Train transportation planners and engineers how to manage speeds on major streets during a workshop on Arterial Speed Management at Designing Cities 2023.
    • Update the Urban Bikeway Design Guide to provide state-of-the art guidance on how to build All Ages & Abilities bike networks in every city.
    • Increase awareness and adoption of the City Limits-defined approach for setting speed limits based on conflict density and activity level through peer network conversations with NACTO members and a tracking map of speed limit reductions.
    • Participate on the National Committee on Uniform Traffic Control Devices to achieve higher standards for pedestrian protection, contextually appropriate speed limits, and better options for transit and bike infrastructure in the MUTCD.
    • Connect city fleet managers and safety staff around direct vision and safety-focused vehicle design topics.

    National Association of Mutual Insurance Companies (NAMIC)

    NAMIC will work with its 1,500 member companies to identify data-supported solutions and initiatives that promote road safety and encourage safe driving to combat the rising number and severity of motor vehicle crashes. NAMIC will focus on highlighting policies for effective safety practices at the State and Federal level on issues including mandatory safety belts, child safety restraints, implementation of tougher impaired and distracted driving provisions, and graduated drivers licensing laws. They will continue to support motor vehicle research, educate member companies on safety technology, and commit to partnering with the with Federal, State, and local insurance, vehicle, and traffic regulators as well as related law enforcement bodies to better identify and reduce risky driving behavior to better protect policyholders.

    The National Association of State 911 Administrators (NASNA)

    NASNA will continue to work with USDOT to support and improve the nation’s 911 system through consistent service for 911 calls. This includes continuing to ensure 911 interoperability of public safety answering points within and across states, administering 911 network security and reliability, facilitating staffing, and helping to develop sound public policy vital to support 911’s continued growth.

    National Association of County Engineers (NACE)

    NACE will promote the development and implementation of Local Road Safety Plans by hosting a Safe Streets and Roads for All (SS4A) workshop at the NACE 2023 annual meeting. NACE will promote the development and implementation of Comprehensive Safety Action Plans and publicize its efforts through social media and member publications.

    National Association of Emergency Medical Technicians (NAEMT)New Ribbon Icon

    NAEMT will expand training in emergency vehicle operator safety to EMS personnel to strengthen their safe driving skills and will promote regular continuing education in safe ambulance driving. Training will draw on the most current research about the behaviors and other hazards that lead to crashes and feature case studies and analyses of both common and catastrophic collisions. Topics covered in the training will include making driving safety a priority; legal aspects of EMS vehicle operation; maneuvering an EMS vehicle; vehicle inspection and maintenance; mental, emotional, and physical preparedness; emergency response; crash prevention; driving skills; technological aids; and simulation training. NAEMT will also encourage EMS agencies to provide community education on safe driving, seat belts, safe pedestrians, and proper use of child car seats.

    National Association of State EMS Officials (NASEMSO)

    NASEMSO members are diligent in their commitment to the Post-Crash Care element of the National Roadway Safety Strategy through ongoing collaboration with the National Highway Traffic Safety Administration and the Federal Highway Administration to improve Post-Crash Care at the incident level and statewide while serving as the collective voice of the nation’s EMS systems.

    National Complete Streets Coalition/Smart Growth America (SGA)

    SGA will support the adoption of the Safe System Approach by building capacity and experience at the state and local level. It will collaborate with State DOTs and localities to plan, implement, and evaluate transportation safety demonstration projects that will build skills in transforming streets into safer and healthier places and equip elected officials from across the country to effectively advocate for and support policies and designs that improve the safety of streets in their communities. Example activities include the Complete Streets Leadership Academies and the Champions Institute to equip elected officials from across the country to effectively advocate for and support policies and designs that improve roadway safety.

    National League of Cities (NLC)

    NLC has many initiatives in support of the National Roadway Safety Strategy including a commitment to grow the Safety First Challenge to include up to 50 additional communities that are committed to action using proven road safety intervention strategies, host two upcoming Local Infrastructure Hub Technical Assistance Bootcamps focused on preparing small and mid-sized communities to apply for Safe Streets and Roads for All grants, add localized safety data resources, and establish working relationships between local youth safety leaders and elected officials.

    National Sheriffs’ Association (NSA)

    NSA will provide leadership at the national level by encouraging and promoting fair and efficient administration of criminal justice throughout the United States as an integral part of its charter. NSA supports the Safer People category of the NRSS Safe Systems Approach.

    National Organization of Black Law Enforcement Executives (NOBLE)

    24% of ally commitments are from non-transportation-related industries.NOBLE will continue its support of the NRSS and take advantage of opportunities to include it in training programs and provide related materials and updates to its membership. In addition, the NRSS will be an integral part of the work going forward of NOBLE’s recently established Traffic Safety Committee. The NRSS furthers the NOBLE mission to ensure equity in the administration of justice.

    National Organizations for Youth Safety (NOYS)

    As a national youth-powered organization, NOYS is committed to uniting and equipping young people in historically marginalized communities to address transportation safety through the Safe System Approach, while working with city leaders to create an intergenerational co-leadership in road safety, achieving sustainable mobility and social justice for all. NOYS will increase its presence in diverse communities through building sustainable partnerships with local social services, nonprofits, and government entities, delivering intentional outreach to youth passionate about transportation safety. NOYS will review and refine its hyperlocal youth advocacy efforts in transportation safety by ensuring they are relevant, aligned, and accessible.

    National Safety Council (NSC)

    NSC is committed to improving safety outcomes in underserved communities by providing access to safety information and data to support transportation safety efforts in underserved communities. NSC will also work to improve child passenger safety, improve outreach to eliminate distracted driving, improve consumer understanding of vehicle safety technology, and improve novice driver outcomes by working with parents and caregivers, including translating materials into a third language. NSC will continue to distribute grants through the Road to Zero to implement the Safe System Approach and support policy changes at the State level to improve safety.

    Read NSC's press release.

    National Tank Truck Carriers (NTTC)

    NTTC’s Zero Distractions Campaign combats the dangers of distracted driving by sharing information and resources, including its revised Zero Distractions toolkit, which includes social media messaging and posters that companies can use to spread awareness about distracted driving. NTTC also partnered with the University of California, San Diego’s Training, Research and Education for Driving Safety (TREDS) Program to develop a train-the-trainer educational program for safety managers in the commercial tank truck industry. The TREDS Program is funded through the CA Office of Traffic Safety and FMCSA.

    New Roads Logistics

    New Roads Logistics will develop a safety manual that is easy to understand, digestible, highly visual, and tailored to specific needs of a variety of flatbed drivers to apply to their work. In 2023, New Roads Logistics will assess key safety topics to cover within the manual and will conduct research on the most common causes of accidents involving flatbed trucks to inform content development and design. Following design, New Roads Logistics will conduct pilot tests of the manual with flatbed drivers, implement the manual across its company, and monitor progress towards improved roadway safety by analyzing accident rates, compliance, and driver feedback.

    New York Coalition for Transportation Safety (NYCTS)

    In 2023, NYCTS commits to holding 20 educational pedestrian safety programs and 10 Walk Safe with a Doc events, specifically tailored towards senior populations, elementary school children, and vulnerable populations. NYCTS’ Child Passenger Safety Program will hold 64 community sessions to teach proper child car seat safety checks and installations. They will also launch their advocacy toolkit in 2023 to support community members, law enforcement officials, and media take a proactive stance on improving roadways, educating people about safety laws, and enhancing enforcement. Additionally, NYCTS will continue their public information campaign (Walk Safe Long Island), gather community information via surveys, and will maintain its interactive website that provides information on laws, data, and roadway safety news.

    Read NYCTS' press release

    North American Subaru, Inc. (Subaru)New Ribbon Icon

    Subaru aims to achieve its goal of zero fatal road accidents in 2030 by incorporating further enhanced technologies in the fields of Primary Safety, Active Safety, Preventive Safety, and Passive Safety, plus Connected Safety into their vehicles. Subaru’s effort to achieve its safety goals in 2024 and beyond will include research and analysis of prior accident data, developing a comprehensive understanding of the causes/mechanisms for the resulting injuries and fatalities, and identifying the appropriate suite of countermeasures. Potential solutions include integrating stereo cameras and artificial intelligence to enhance vehicle recognition and judgment capabilities, studying supplemental occupant protection systems to mitigate higher-energy collisions, and looking into crash areas with undeveloped countermeasures.

    North Carolina Alliance of YMCAs 

    Several NC local YMCA’s will conduct community walk audits to identify current hazards for vulnerable road users. They will use the information gathered to advocate for the infrastructure changes needed to make communities safer for all. NC Alliance of YMCA’s will continue this work using funding provided by the CDC’s walkable communities program.

    Open Plans

    Open Plans will redouble their efforts in 2023 to improve roadway safety around NYC schools by focusing outreach efforts towards public schools in underserved communities with especially dangerous streets. Open Plans will work directly with schools and NYC DOT to conduct outreach to at least 50 new schools; in 2023, Open Plans will also support community engagement by assisting with press releases, graphics, and communications campaigns. Lastly, Open Plans will aid NYCDOT's Open Streets for Schools application process, which allows schools to close an adjacent street to cars, by working with at least 20 new schools to apply and by working with NYCDOT to improve the application process, making it easier for more schools to successfully apply to the program.

    Partners for Automated Vehicle Education (PAVE)

    PAVE will advance consumer awareness of Advanced Driver Assistance Systems (ADAS) and Automated Driving System (ADS) safety by hosting a two-hour virtual town hall titled “Safer Streets Forum: Making Community Streets Safer through Technology, Policy, and Advocacy” and by developing a public sector toolkit, available in Summer 2023, for state DOTs and state highway safety officers to use in communicating with the public about automated vehicle technologies. The toolkit will include guidance for communicating the differences between ADAS and AVs, infographics, and FAQ documents. PAVE will also create ADAS educational materials targeted to new and young drivers and will partner with youth safety and driver safety organization to run the campaign.


    PeopleForBikes is committed to making America the best place to ride a bike. In 2023, we'll launch our three-year Transforming America campaign to accelerate the construction of low-stress bike networks and the adoption of policies that align with Vision Zero and USDOT's Safe Systems Approach. The campaign will focus on helping cities leverage best policy and funding practices to build connected, protected bike infrastructure in record time frames. To measure their impact, PeopleForBikes uses their City Ratings program to determine how well bike networks connect people with the places they want to go using OpenStreetMap and national census statistics.

    Powerfleet New Ribbon Icon

    Powerfleet’s device-agnostic fleet intelligence platform, Unity, and data-driven safety solutions provide real-time driver monitoring to reduce unsafe driving habits across enterprise vehicle fleets. Integrating speed and seat belt status alongside accelerometer-based data including harsh acceleration, braking, and cornering, the Unity platform delivers advanced insights to fleet managers and dispatchers regarding driver safety. This data intelligence can be used by fleet managers to incentivize safe driving habits with rewards and to identify coaching opportunities for low performing drivers. Pairing this real-time data stream with dual-facing dashcams, Powerfleet provides drivers with real-time feedback on distracted or unsafe operation to create safer driving habits. In 2024, Powerfleet will continue to showcase the effectiveness of its Unity platform and safety solutions by analyzing the difference in the number of claims filed prior to implementing the system compared to the 12-month period following its implementation.

    Read Powerfleet's press release.

    Prime Occupational Health and Safety

    In 2023, Prime Occupational Health and Safety will initiate the Driving Unsafe Naturally Kills (DUNK) Campaign. The Campaign will advocate for roadway safety by advertising the Safe System Approach principals and adoption during the National Basketball Association (NBA) league games. The DUNK Campaign hopes to gain 38,6800 pledges in one NBA game to pay respect to the number of people who died in motor vehicle crashes during 2020. DUNK also aims to raise $100,000 for use in training 500 Black American commercial drivers to promote equity.

    Qualcomm Technologies, Inc.

    Qualcomm will continue to develop the technologies in its Snapdragon Digital Chassis solution to help make travel safer and more convenient for road users, including advanced driver assistance systems that can sense their surroundings and cellular-vehicle-to-everything (C-V2X) technology. Qualcomm will support industry stakeholders with deployments, focusing on Day 1 use cases that will have an immediate safety impact. Qualcomm will also continue collaborating on solutions that increase awareness for vulnerable road users, helping to protect pedestrians, cyclists, road workers, school children, and other people who share the road with vehicles. Lastly, Qualcomm will continue to provide engineering guidance to support interoperable C-V2X system development.

    Regional Transportation Commission of Southern Nevada (RTCSNV)New Ribbon Icon

    RTCSNV will take several actions through its Public Transportation Agency Safety Plan framework including safety audits on its contractor’s training and education programs, pilot projects, and the use of public education campaigns to promote safety. RTCSNV is engaged in a pilot program to test pedestrian and bicyclist collision avoidance system on one 40-ft and one 60-ft vehicle and an Advanced Intersection Analytics Pilot Project that will use artificial intelligence to collect traffic data and provide insight into intersection operations and safety. Educational campaigns will include the development of two videos, in partnership with the Nevada Office of Traffic Safety, to educate motor vehicle drivers and bicyclists on how to safely share the road, as well as campaigns for improved visibility and weekly updates around current construction. Additionally, RTCSNV is conducting a regional Complete Streets Initiative, developing a Safety Action Plan that promotes equitable mobility projects, and planning a pilot project to improve intersection safety and efficiency for emergency response and transit vehicles.

    Ride IllinoisNew Ribbon Icon

    Ride Illinois is a nonprofit organization with a mission to make Illinois better through biking. Ride Illinois’ primary goal in its new 2023 Strategic Plan is to reduce, and eventually eliminate, bicycle fatalities in Illinois; they formed a new Advocacy and Education committee to develop strategies aimed at reaching that goal. Ride Illinois offers a range of free education and safety materials that are shared by businesses, community organizations, clubs, etc. During the 2023-2024 academic year, Ride Illinois aims to reach over 55,000 students in Illinois schools through their BikeSafetyQuiz Mini-Grant Program which reimburses Illinois schools $2 per student for the time spent assigning and using their free educational bicyclist and motorist quizzes. Ride Illinois is also partnering with the Illinois State Board of Education (ISBE) to develop safe biking and walking curriculum for use in Illinois schools. Additionally, Ride Illinois will continue to work with IDOT to update public facing materials and will continue collaborating with IDOT during development of IDOT’s new Active Transportation Plan and Vulnerable Roadway User Safety Assessment. Lastly, Ride Illinois submitted key recommendations to improve vulnerable road user safety in Illinois.

    Safe Kids Worldwide

    Safe Kids Worldwide will continue to advance child passenger safety through the certification of trained Child Passenger Safety Technicians and by organizing and supporting car seat check events and distribution of car seats to at-need families. They will investigate child passenger safety disparities and are developing a Child Safety Index that leverages injury and sociodemographic data to identify populations at greater child injury risk and help allocate resources. Safe Kids Worldwide will also advance teen driver safety and vulnerable road user (VRU) safety by collaborating with Impact Teen Drivers to address teen driver safety and distracted driving through grant programming and youth fellowship summits, and by providing VRU safety education through the 2023 Ready to Roll program.

    Safe Night LLC

    Safe Night LLC offers guidance and training to law enforcement agencies and State Highway Safety Offices (SHSOs) on how to engage communities affected by traffic crashes, injuries, and fatalities. In 2023, Safe Night published Proactive Engagement in Traffic Enforcement and Safety, a recommendations report that provides a pathway to law enforcement agencies and SHSOs to develop collaborative interagency relationships and build community trust for successful and sustainable traffic enforcement initiatives; in 2023, it will offer proactive interagency and community engagement training programs for SHSOs and law enforcement agencies. Safe Night also provides specific guidance to communities wanting to reduce alcohol-related harm in the forms of violence, impaired driving, sexual assault, and underage drinking.

    The Safe Operating Speed Alliance (SOSA)

    SOSA will continue to meet with USDOT Agencies, Safety Advocates, and Associations to support NRSS and advocate for more effective use of Behavioral Science and Technology to address the speeding behavior and improve Injury Prevention benefits. SOSA will continue to educate Cities and governmental entities on how to move towards safer roads and prevent harm by applying more effective Injury Prevention strategies to the speeding behavior. Education activities include creating fact sheets, conducting webinars, and presenting to Safety Associations and Interested Safety Advocacy Groups.

    Safe Routes Partnership 

    Safe Routes Partnership will encourage and provide technical assistance to states and local governments to implement Safe Routes to School programs, an evidence-based strategy that works to reduce childhood traffic injuries and fatalities while being cost-effective within five years. Additionally, Safe Routes Partnership will provide technical assistance to states and partners to adapt the Transportation Alternatives Program to prioritize communities made vulnerable to traffic injury and fatalities by historic and contemporary funding and policy decisions.

    Safe Streets Initiative San Diego

    Safe Streets Initiative is committed to reducing impaired driving throughout San Diego County by developing training, messaging, and testing technology to effect permanent behavior change about impaired driving. In 2023, Safe Streets Initiative is committed to launching a $3.4-million pilot program in San Diego County, California, complete with extensive tracking, metrics capture, and behavioral analysis. Safe Streets Initiative is informed by active input from the public, city, State and Federal agencies, military, and local and national businesses, and it will continue to integrate proven, data-driven methods of public engagement using paid media, hospitality zone and law enforcement training, and through the use of behavior change technology that generates, and measures change in attitude. 


    Samsara will continue to provide proactive commercial driver coaching solutions that help drivers build safe in-cab driving habits while on the road such as in-cab alerts or through video-based coaching options. This year, Samsara launched new innovations designed to modernize the driver coaching experience by connecting drivers to their employers, building trust among drivers through complete visibility, and providing drivers with autonomy and ownership over coaching. For example, Samsara's Virtual Coach feature allows drivers to self-coach and correct against certain behaviors and makes it easier for fleet managers to personalize coaching experiences at scale. Samsara also partners with Together for Safer Roads “FOCUS” program by serving on its Global Leadership Council for Fleet Safety and supporting the development of its comprehensive fleet safety curriculum for small fleets. Lastly, Samsara’s platform can generate Driver-Vehicle Inspection Reports to ensure unsafe vehicles are not on the road, and they sponsored research on driver attitudes towards in-cab technology to better understand driver preferences.

    The San Diego Association of Governments (SANDAG)

    SANDAG will develop the first Regional Vision Zero Action Plan for the San Diego region’s 19 jurisdictions, 17 federally recognized Tribes, and over 3.3 million people (42 percent historically underserved), and 140,000 people crossing the U.S. Mexico border daily to define a High-Injury Network and to highlight near-term, high-impact strategies including “quick build” infrastructure options, safety project selection and funding prioritization recommendations, innovative public outreach, and an interactive safety-data dashboard to monitor progress. In 2023, SANDAG will form a multidisciplinary taskforce; members will include Tribes, community-based organizations, local jurisdictions, state DOT, law enforcement, school districts, and advocacy groups, among others. SANDAG will carry out an educational marketing campaign, GO by BIKE San Diego, to promote safe usage of new bike infrastructure by demonstrating safe riding to the public and encouraging drivers to respect the rights of all road users. 

    San Francisco Municipal Transportation Agency (SFMTA)

    SFMTA will deploy Quick-Build Projects to their High Injury Network. Since San Francisco adopted its Vision Zero Plan in 2014, over 50 miles of Quick-Build corridor projects have been completed on the High Injury Network. San Francisco has approximately 50 miles remaining and commits to making those core safety improvements using the Quick-Build toolkit in 2023. Additionally, SFMTA will install 100 traffic calming devices annually, including those that increase visibility, such as speed humps or raised crosswalks, and will prioritizing roadway safety investments in neighborhoods most disproportionately impacted by traffic deaths and severe injuries.

    State Farm

    State Farm will conduct and/or fund research in essential topic areas, identify data-supported solutions, promote auto safety through philanthropic funding, encourage safe driving through educational programs and advocate for highway safety legislation such as enforcing primary seat belt usage for all occupants. State Farm will continue to conduct and/or fund research topics such as private passenger and commercial transportation safety, driver behavior, vehicle technology, roadway technology and design, impacts on insurance, and more.

    Southeastern Pennsylvania Transportation Authority (SEPTA)

    SEPTA will conduct an Awareness Campaign with operators focused on seat belt use, drug and alcohol policies, and driving at a safe speed as well as a Speed Check Campaign to conduct speed checks on various routes throughout 2023. Speed checks will re-enforce the importance of maintaining the posted speed limit and adjusting behavior based on road conditions. SEPTA will continue to ensure that lighting, signing, pavement markings, and high-visibility crosswalks are part of new or renovated transit station designs. Additionally, SEPTA is piloting a collision avoidance system on their street running trolley fleet to reduce safety risks and will continue to review new technology that may prevent crashes and injuries.

    Southern California Association of Governments (SCAG)New Ribbon Icon

    SCAG will employ a multilayered Safe Systems approach across the Southern California region, comprised of six counties and 197 jurisdictions, to address the urgent safety crisis. SCAG will develop plans, pilots, and studies for multimodal community projects to increase accessibility, mobility, resiliency, and safety. They will seek additional funding for traffic safety efforts and they will award, distribute, or implement over $8 million for safety and multimodal communities planning, including:

    • Implementation of the Go Human Safety & Encouragement Campaign which includes co-branded safety messaging and advertisements available to 25+ partners across the region, 
    • Implementation of five temporary safety demonstration projects using the Go Human Kit of Parts Lending Library,
    • Award and implementation of ten Go Human Community Hubs with community-based partners aimed towards community-identified and community-led traffic safety strategies, and 
    • Amplification of SCAG's existing Safety Pledge and secure additional signatories among SCAG's Regional Council representatives.

    T-Mobile US, Inc. 

    T-Mobile will provide cellular connectivity, Cellular Vehicle-to-Everything (C-V2X) equipment, Internet of Things solutions, technical integration, and end-to-end testing to support The City of Bellevue, WA’s Vision Zero initiative, which aims to eliminate road related fatalities and serious injuries by 2030. The City of Bellevue will leverage T-Mobile network-based Cellular Vehicle-to-Everything (C-V2X) technology and 5G to provide near real-time communications between cars, traffic infrastructure and vulnerable road users, including pedestrians and bicyclists. Throughout this initiative, T-Mobile will continue to support the City of Bellevue as they implement and evaluate various C-V2X use cases designed to detect and protect individuals on the road. This collaboration may inform similar T-Mobile efforts throughout the Nation to advance community-based safety initiatives.

    Together for Safer Roads (TSR)

    TSR is dedicated to bringing the public and private sectors together in shared partnerships to create safer operators, systems, and ultimately roads. In 2023, these efforts will center on three key programs, including recruiting new fleets for TSR’s Focus on Fleet Safety initiative, a workforce development program for small to mid-sized fleets. TSR will also expand its Truck of the Future pilot, equipping public-and private-sector fleets with 360-degree camera technology to reduce driver blind spots. Lastly, TSR will launch its new Direct Vision Vehicle Rating System, providing fleet owners with actionable information and empowering them to better advocate for safer, high-vision trucks.

    Travelers Marketing

    In conjunction with state transportation departments, Travelers Marketing partners with private-sector brands to enhance state services and safety initiatives, such as its Safety Service Patrol program, which manages traffic incidents and prevents secondary crashes. Travelers Marketing’s latest initiative with state entities, entitled “Road Safety Communications: Community Outreach & Engagement (RSC),” addresses entrenched road safety issues in vulnerable communities where crashes, injuries, and fatalities occur at an inequitable rate. This program engages affected communities in the creative development and ongoing management of roadway safety initiatives. Travelers Marketing will use its project playbook to engage local stakeholders with influence in the community to develop and refine campaign messaging and distribute campaign materials. Campaign reach will be amplified with support from state entities and private-sector brands.

    Read Travelers Marketing press release.

    Trihydro Corporation 

    Trihydro Corporation is committed to helping State DOTs deploy connected vehicle (CV) technology to reduce traffic crashes by enhancing its Situation Data Exchange (SDX), a national platform for data exchange and CV messages, available free of charge to State DOTs. SDX enables State DOTs to disseminate Traveler Information Messages (TIMs) using third-party infrastructure such as satellite and GPS tools. In 2023, Trihydro will explore ways to enhance the capabilities of SDX, including adding new center-to-center communications to support communications of cross-border issues with States, integrating a map to visualize broadcasted TIM messages that include weather overlays, and further developing tools that ease development and integration of States’ CV messages with SDX to ensure that more drivers can benefit from TIMs. In 2024, Trihydro will explore enhancing the capabilities of SDX by expanding the connected vehicle message sets to include Roadside Safety Messages. 

    Read Trihydro's press release.

    Truckload Carriers Association (TCA)

    TCA commits to delivering a webinar to its membership about the benefits of adopting Automatic Emergency Braking and other safety improvement technology to improve the safety performance history of TCA members nationwide.

    Truck Safety Coalition (TSC)

    TSC will encourage Adoption of Safety-Proven CMV Countermeasures by highlighting the harrowing experiences of truck crash victims and survivors caused by the lack of widescale adoption of proven CMV safety countermeasures. TSC will also feature webinars highlighting the efficacy of measures such as AEB, ADAS, Underride Guards and Speed Limiters.


    Uber will build on its existing multimodal road safety investments by launching three new commitments: supporting Vision Zero efforts and aligning with the Safe System Approach; doubling down on the company’s proven impact in reducing drunk driving by pledging $500,000 in new prevention efforts in five states; and launching new bike safety features to help keep people on bikes safe, including expanding bike lane alerts and launching a bike safety checklist for couriers.

    Read Uber’s press release.

    United Parcel Service, Inc. (UPS)

    UPS commits to installing automatic emergency braking (AEB) on each new class 7 and class 8 vehicle it procures. UPS operates a tractor trailer system that uses a domestic long-haul fleet of approximately 16,000 class 8 vehicles. AEB helps reduce and mitigate collisions by automatically applying a vehicle’s brakes if sensors detect that the vehicle is approaching an obstacle too quickly. This public commitment will ensure UPS continues to put vehicles equipped with advanced safety technology on the roads.

    Read UPS's social media post.

    Utah Transit Authority (UTA)New Ribbon Icon

    UTA commits to prioritize safety in all aspects of its culture and business practices with a goal of zero fatalities. UTA will upgrade cameras on their bus and rail fleet vehicles in 2023 and 2024 and will upgrade fencing to prevent trespassing onto active rail lines. Additionally, UTA worked in partnership with Salt Lake City, Utah DOT, and others to build a new walking and bicycling bridge over the railroad tracks at 300 North, an important connection for high school students as well as gaining access to a local library and neighborhood shops; the new bridge will open in Winter 2023. Lastly, UTA will continue to provide Question, Persuade and Refer (QPR) suicide prevention training and CPR/AED/First Aid training to UTA employees and will continue to participate in community events to promote rail safety throughout 2024, including volunteering in safety-oriented organizations such as Utah Operation Life Saver.

    Vision Zero for Youth (FIA Foundation and National Center for Safe Routes to School)

    Vision Zero for Youth will continue its leadership award to highlight various communities that have taken bold steps to advance youth pedestrian and bicyclist safety, including infrastructure improvements, policy changes, and youth engagement. Press releases, social media, award ceremonies, media coverage, and conference/webinar presentations will help highlight and disseminate good practices in prioritizing road safety for young pedestrians and bicyclists.

    Vision Zero Network (VZN)

    VZN will develop new resources to help communities build and mature their Vision Zero programs. VZN is developing a 2023 series of Vision Zero 101 resources and learning opportunities to support communities, especially local, regional, and Tribal communities, to build their Vision Zero work on a strong Safe System foundation. VZN is also developing a new resource for communities to be strategic and intentional in incorporating equity into their Vision Zero Action Plans and ongoing work. The resource will include actionable steps for practitioners and others to place equity at the forefront of planning, infrastructure, and investment decisions to advance safe mobility for all people. This resource will be available free online in early Spring 2023 and will be accompanied with a series of discussions, webinars, and trainings.

    Washington State Department of Transportation (WSDOT)

    WSDOT will center the Safe System Approach within its updated State Strategic Highway Safety Plan and will update its agency policy, guidelines, and manuals to prioritize safety. WSDOT also implemented Complete Streets legislation that requires a Complete Streets approach on all projects over $500,000 to improve the safety and connectivity of the transportation system. Additional initiatives include implementing guidelines for an injury minimization speed setting approach, developing assessment and evaluation tools to understand how the transportation system serves vulnerable road users, and implementing a work zone safety reset to improve worker safety.

    Waymo LLC​

    Waymo supports the USDOT NRSS and the goal of eliminating roadway fatalities by advancing Safer Vehicles and Safer Speeds through the research and deployment of its fully autonomous ride-hailing service, Waymo One. Expanding that technology to reach more communities and riders has the potential to help reduce fatalities and serious injuries. Waymo will also publish additional research in 2023 and beyond relating to autonomous vehicle safety, AV insurance claims, and the Waymo Driver’s performance, which will help educate the public and policymakers about an important new road safety technology and the positive effects to help reduce injuries and fatalities on our nation’s roadways.

    Women In Trucking Association, Inc. 

    During “Our Roads, Our Safety Week” May 7-13, 2023, the Women In Trucking Association conducted social media outreach. Members shared ways to keep our roads safer, such as a truck’s tendency for wider turns and stopping distances and the Smith5Keys for safe driving. Women In Trucking will continue to share stories from its Image Team, which is comprised of professional truck drivers. Women In Trucking will share safety messaging, including messaging around distracted driving and the importance of sharing the road, with its 115,000 social media followers and through publication of its e-newsletter, which reaches roughly 7,000 readers.